Month: February 2024

Fox Corp reports 20 percent decline in ad revenue

Quarterly revenue clocked by Fox stood at $4.23 billion, compared with estimates of $4.20 billion, according to LSEG data. (Representative Image: Jorge Salvador via Unsplash)

Ad revenue for the company fell to $2 billion in the second quarter ended December 31. Company blames low political ad spending.

WhatsApp to introduce a new feature that allows users to pin frequently visited channels

The focus of the program is to implement a four-pillar approach – detection, prevention, reporting and driving awareness around the escalating spread of deepfakes along with building a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. (Representative Image: Mika Baumeister via Unsplash)

The feature would simplify access to specific channels, thus eliminating the requirement to scroll through the entire list.

WPP invests in new German agency OH-SO Digital

The partnership with OH-SO Digital will further strengthen WPP’s digital offer in Germany, complementing existing capabilities that help clients drive growth as the needs of consumers continue to evolve.

The strategic investment is part of WPP’s ongoing targeted M&A strategy which focuses on the key growth areas of commerce, experience and technology.

Spice Money bolsters leadership team

Sameer Nagpal, Chief Operations Officer, Spice Money (left), Binu Varghese - General Counsel for the DigiSPICE Group (centre) and Harsh Mittal, Chief Product & Technology Officer, Spice Money (right)

These initiatives aim to amplify the impact of Spice Money and lay the groundwork for an expanded array of services tailored to diverse needs of the nation.

It is time for Open Network Audience Marketplace in India

At the recent Storyboard18 DNPA Conclave and Awards 2024, Rajeev Chandrasekhar, Minister of State for Electronics, and Information Technology in the Government of India, said, "“We are certainly not of the opinion that our internet with 120 crore Indians that are going to be consuming it by 2025 should be catered to by the big islands on the internet be on e-commerce or search or social media or ad tech. That is the basic principle that guides our approach to this issue as a government."

ONAM (Open Network Audience Marketplace) can be built as a decentralized audience marketplace where brands and publishers can share their respective customer details, find the match, target, re-target, and conduct advertising campaigns, writes Gowthaman Ragothaman.

Dhruvank Vaidya to head Music and Podcasts at Spotify India

As a senior consultant at Accenture, he formulated and implemented supply chain strategy and operations improvement for pharma and industrial products companies. (Image source: X)

Dhruvank Vaidya gets an expanded role at Spotify India, to head Music and Podcasts for the streamer.