Ad agency leaders are in Delhi to pitch for different parts of the BJP’s upcoming election campaign.
Month: February 2024
Microsoft to provide AI skilling opportunities to 2 million people in India by 2025
According to Microsoft’s recent Work Trend Index, 90 percent of Indian leaders say the people they hire will need new skills to prepare them for the growth of AI. Furthermore, 78 percent of Indian workers say they don’t have the right AI capabilities to complete their current work.
Hyundai India driving towards an IPO?
On February 6, it was reported that South Korean carmaker Hyundai had plans to list Hyundai Motor India in order to raise $3 billion. But, Hyundai Motor Company highlighted that it is yet to take a decision on this front.
There is a difference between courage and foolhardiness, says ASCI Chief on Poonam Pandey controversy
Manisha Kapoor, CEO and Secretary-General, Advertising Standards Council of India (ASCI), said, “I would like to believe that ethics, truthfulness and courage are cultural values that rest even within new age digital firms. Even while agencies push boundaries, because that is what creativity is about, there is a need for a moral compass that drives decision making and creative strategy.”
Disney to invest $1.5 billion in Fortnite maker Epic Games
Disney plans to launch a ‘games and entertainment universe’ that integrates the entertainment conglomerate’s storytelling into Epic’s popular game Fortnite.
Is Ranveer Singh’s partnership with boAt a trend or actually meaningful? Find out
During the cricket world cup boAt was the first Indian brand to release an AI-generated music video composed & sung by Vishal Dadlani.
HUL’s Kartik Chandrasekhar quits; HUL top level rejig
Kartik Chandrasekhar was to take up the position of executive director, personal care from April 1, 2024.
How much did YouTube pay creators in the last three years?
More than three million channels are in the YouTube Partner Program (YPP), which provides ways to earn money on YouTube.
2024 General Elections: Outdoor advertising set to surge with Rs 400 crore political spends
The Ram Mandir inauguration set the tone for the return of OOH as an impactful marketing tool. Ayodhya OOH ad rates saw a 150 percent growth before the event and experts predict at least 15X to 17X surge in OOH spends moving forward.
Tata’s dig at Maruti? Car purchase more about comfort of brand, than ‘Kitna Deti Hain’: Shailesh Chandra, Tata Motors
In an exclusive conversation with Storyboard18, Shailesh Chandra, Managing Director of Tata Motors, Passenger Vehicles and Electric Vehicle Mobility, says that consumers are looking for comfort in the brand more than ‘Sasta Hain ke nahi’ or ‘Kitna Deti Hain’.