March 2024 – Page 17 – storyboard18

My11Circle becomes the official partner for IPL outbidding Dream11

IPL 2023 season saw approximately 61 million users actively participating in fantasy gaming, as reported by Redseer Strategy Consultants. (Image source: Google Play)

Dream11 had reportedly submitted a bid of Rs 515 crore for five seasons, whereas, My11Circle’s bid amounted to Rs 625 crore.

Havas launches Conran Design Group network; Creative branding agency in France to be renamed W Conran Design

The network launch also marks the release of Conran Design Group’s new proprietary study, Citizen Brands, an evidence-based brand and design framework that identifies which brands are achieving balanced growth.

With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients and empower brands to make a meaningful impact.

22feet Tribal WW boards Axon Alex to head strategy, Shikha Davessar elevated to lead business

Spanning a career of over 16 years, Axon is a MICA alumnus and began his advertising journey with DDB Tribal. On the other hand, having associated with DDB Mudra Group for close to 10 years, Shikha’s experience extends across several prestigious Fortune 500 global brands.

Both Alex and Davessar Both will report to Vanaja Pillai, President, 22feet Tribal Worldwide.

playR retains title as official global merchandising partner for Mumbai Indians for Tata IPL 2024

They aim to be a leading provider of Lifestyle, Sports, and Service Management worldwide.

Founded in 2021, playR offers a wide range of products, including t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guards, gloves, bicycles, bags, yoga mats, bottles, and limited-edition items.

NIC Ice Creams joins Mumbai Indians as official partner for upcoming Tata IPL season

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

This partnership with Mumbai Indians offers NIC the perfect platform to serve customers at home as well as in-stadia, while they cheer for their favourite team during the cricket season.

65 percent of brands now investing more than 16 percent of budget towards MarTech: Mirium India And VML Report

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

Last year, only 18 percent of brands were allocating a portion of their budget towards MarTech.

Digitas India takes Duolingo mascot to Lakme Fashion Week

Throughout the event, Duo engaged with fellow creators, attendees, and even photobombed.

The owl was spotted donning outfits inspired by pop-culture and iconic fashion moments, ranging from Kim Kardashian’s Met Gala look to Taylor Swift’s viral “Don’t Blame Me” ensembles.

KukuFM enters strategic partnership with Stockholm-based Storytel

The integration of Storytel's library into the Kuku FM platform is already underway and is expected to be completed within the next quarter, with audio content set to be available as early as the 1st week of March. (Representational image by Alexey Ruban via Unsplash)

This partnership will enable Kuku FM to integrate over 3,300 audiobooks and 26,000 hours of fresh content from Storytel’s extensive collection.

Fixderma joins Delhi Capitals as associate sponsor for upcoming Tata IPL season

Additionally, viewers can anticipate the integration of Fixderma's Shadow Sunscreen range into various promotional activities.

As part of this partnership, the Fixderma logo will be on the lead arm of Delhi Capital jerseys, throughout the tournament.

We had an amazing strike rate of winning pitches over the last 12 months: Parikshit Bhattaccharya, BBH India

Parikshit Bhattaccharya, chief creative officer, BBH India, stated, "We have forged and maintained long-standing relationships with many clients. Red Bull, CaratLane, Garnier and Beam Suntory amongst others, have been with us for a long time. We have successfully converted them into long-standing client relationships. I believe that if an agency adds value, challenges the status quo, and evolves with the times, then it becomes a true brand custodian for its clients."

In an interaction with Storyboard18, Parikshit Bhattaccharya, chief creative officer, BBH India, said, “We have won around a dozen pitches in the last year, including brands like HDFC Ergo, Upgrad, and IHCL, among others. Other than them, some of our esteemed clients include Garnier, CaratLane, Red Bull, and many exciting brands from Beam Suntory, among others.”