March 2024 – Page 18 – storyboard18

Creators United concludes its creator festival ‘Creators United 2024’

In its second edition, the event showcased the synergy between technology and creativity, driving economic growth and innovation in the digital landscape.

The event witnessed the presence of digital celebrities such as Harsh Beniwal, Jannat Zubair, ScoutOP, Tech Burner, Mythpat, Anubhav Singh Bassi, Saurav Joshi, Sakshi Sindwani, Mumbiker Nikhil, etc, amplifying the festival’s digital reach to nearly 1 billion individuals.

Godrej Appliances joins ONDC network to expand consumer reach

On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. (Representational image via Unsplash)

Godrej Appliances has tied up with Mystore to facilitate its enlistment across the Open Network.

Star Sports and Tata Play roll out ads to target affluent audiences this IPL season

For the first time ever, advertisers will have the opportunity to target their ads to the most premium cohorts during live IPL matches on key Star Sports channels.(Image Source: Twitter handle of Indian Premier League - @IPL)

This collaboration aims to provide advertisers with unprecedented access to the most premium audiences in the top eight metro cities.

Jack Daniel’s ropes in Gaurav Sabharwal as managing director, India and South Asia

Gaurav Sabharwal spent over 14 years with Pernod Ricard in a range of leadership roles with a particular focus on driving strategic and transformational projects, including country and business leadership roles in India, Singapore, and Dubai. Before this, Sabharwal worked with Diageo in various commercial leadership roles.

In his new role, Gaurav Sabharwal will oversee Brown-Forman’s operations in the high-growth and strategic markets of India and South Asia. He will report to Eveline Albarracin, VP, managing director, Brown-Forman ANZPI IMENA Turkiye, and will be based out of Gurugram.

Nykd’s Preeti Gupta on social taboos around lingerie and more

Preeti Gupta, Business Head, Nykd by Nykaa

Preeti Gupta, Business Head, Nykd by Nykaa talks about how many women worldwide are not happy with their breast size and how Nykd is playing a role to contribute to conversations around body positivity.

Suzuki trademarks Escudo and Torqnado nameplates in India

At present, Suzuki uses the Escudo nameplate in Japan, which is an SUV. It has been hinted that the seven-seater version of the Grand Vitara could be called Escudo when launched in India, highlighted in a media report. However, the Torqnado name is new. (Image source: Unsplash)

Maruti Suzuki confirmed that it will be launching eight new vehicles in the next four years. Out of the eight, the two trademarked names will be for two models.

Patanjali Ayurved apologises to Supreme Court for ad mishap

As per the affidavit, the idea behind the ad in question was to promote the ayurvedic products which are based on age old literature/material backed by scientific research. (Image source: Moneycontrol)

In the affidavit they said they will ensure that such advertisements are not issued in the future.

NIXI and MeitY announce BhashaNet portal to foster digital inclusion across nation

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

The theme of the event, ”BhashaNet: Impetus Towards Universal Acceptance,” highlights NIXI’s dedication to ensuring that individuals, regardless of language or script, can fully participate in the digital world.

Experts vs influencers: Digital PR alternatives to link building

Not all influencers are made equal, but the same can be said for experts. While experts bring a level of credibility and authority to a campaign, influencers often have a more direct and personal connection with their audience. (Representative Image: Diggity Marketing via Unsplash)

Influencer marketing is a $5 billion industry in the U.S. and in India, it is projected to grow to Rs 28 billion by 2026.

JioCinema breaks records: 18 sponsors, 250+ advertisers onboard for TATA IPL 2024

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

JioCinema is also in advanced discussions with multiple other brands and more are expected to join before the first match of TATA IPL beginning on March 22.