Month: March 2024

Prasoon Joshi on winning BJP account: Looking forward to the challenge, BJP has great minds

Meanwhile, the race for political advertising dominance is heating up as polling dates draw near. Google and Meta have witnessed a significant surge in ad spends, with the latest Google Ads (Image sources via Forbes)

Earlier in February, more than a dozen advertising agencies, including industry giants Ogilvy and Prasoon Joshi-led McCann Worldgroup were pitching to secure the BJP account for the 2024 Lok Sabha Elections.

Star Sports signs CarryMinati for IPL 2024

The 24-year-old Delhi-based creator, who is known for his satirical roasting videos and gaming content, has been signed as the new face of ‘Cheeky Singles’, Star Sports’ special weekly show that captures the fun side of the sport.

With a long-term vision to transform sports broadcasting, the collaboration will marry CarryMinati’s authentic brand of sharp humour and strong youth connection with Star Sports’ vast cricket viewership, promising an unprecedented viewing experience.

73 percent of IPL 2023 viewers tuned in to cricket league digitally: Glance report

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

As per ‘The Cricket Playbook for Growth Marketers’ report, smart lock screen insights based on the 128 million users that tuned in for periodic updates of India’s cricket tournament in 2023. The platform received 2.6x higher engagement on video with a distinct surge in activity in the second half of the day, and 35 percent of cricket content engagement came from vernacular languages.

Explained: How D2M technology could disrupt the media landscape

D2M makes use of advanced error-correction techniques and robust transmission methods to ensure reliable reception, even in areas with weak signals or high-mobility scenarios, according to a draft report by the Telecommunication Engineering Centre (TEC). (Image source: Unsplash)

A look at direct-to-mobile (D2M) technology, its pros and cons, and how it can benefit consumers and companies.

It is Day 1 in streaming in India: Prime Video’s Mike Hopkins

Hopkins also shared that the next 250 million subscribers that the platform is going to acquire, they are definitely going to come from outside of the United States. And this is not going to happen unless Prime Video does a really good job for customers in India as well.

In conversation with Indian director-producer Karan Johar at the Prime Video conference, Mike Hopkins, head of Prime Video and Amazon MGM Studios spoke about the current India market, how he sees it evolving, the strategies being implemented for growth and more.

Arun Kakatkar joins Microsoft India as human resources leader

In his current position, Arun Kakatkar is connecting organisation and talent strategies with business strategy, building high performing leadership teams and developing and delivering unified people and culture strategies which drive business goals.

Previously, Arun Kakatkar was the president or chief of strategy and organisation at Kalyani Group.