Month: March 2024

Exclusive: Rs. 4 lakh crore sale of local items after PM’s appeal to choose local: MIB’s Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

At the News18 Rising Bharat Summit 2024, Anurag Thakur, Union Minister of Information and Broadcasting spoke about India’s incredible growth over the years and how India will be the country too look at for leading various initiatives. Thakur has been very passionate for Prime Minister Narendra Modi’s initiative ‘Vocal For Local’.

Cadbury partners with Ogilvy to create #ThankYouFirstCoach campaign

The campaign also encourages fans to participate by expressing gratitude to their own first coaches, highlighting the transformative power of appreciation in nurturing talent and fostering aspirations.

Echoing the brand’s purpose of generosity, Cadbury Dairy Milk’s #ThankYouFirstCoach campaign features the coaches of cricketers Surya Kumar of Mumbai Indians (MI) and KL Rahul of Lucknow Super Giants (LSG).

Dentsu India inks strategic partnership with consulting firm Arthur D. Little

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

In its initial phase, the alliance will partner with the C-suite and promoters across businesses in the automotive and mobility space (including xEV ecosystem, tires, construction & agri equipment, and component suppliers, amongst others), offering outcome-driven, end-to-end services across areas such as demand sizing, creation & fulfilment, revenue acceleration, customer experience enhancement, and brand strategy & design.

26 weeks of business inspirations: ADAPT-able lessons from a Business OG

For example, in real life, we do know of Harit, as the CEO of Tata Sky (now Play) personally getting involved in consumer complaints resolution (“Your Subscriber Number please?”) on social media platforms, as a way to test process and TATs in his teams. The one minor grouse though that I have with Adapt, is Chapter 6 where, going by the story-flow, Addae perhaps needs a better quality VP of Marketing!, writes Siddharth Banerjee. (Image source: Amazon)

In Harit Nagpal’s recently launched book, ADAPT – based on his nearly four decades of building businesses and brands across Unilever (Lakme), Shoppers Stop, Hutch/Vodafone and Tata Play (earlier Tata Sky), three key lessons stand out, states Siddharth Banerjee.

Goonj Raha hai Bharat, India is no longer aping the west: Prasoon Joshi and Amitabh Kant on brand Bharat

"We are currently, no.1 in digitisation, no.1 in infrastructure, no.1 in growth. India is contributing to 20 percent of the world's growth. This is the time to work on branding. This time will never come again," Kant said.

At the News18 Rising Bharat Summit 2024, Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India and former NITI Aayog CEO Amitabh Kant were in conversation about Brand Bharat and what the transition from India to Bharat brings for the people and nation.

ICC announces Invitation to Tender for audio rights

The audio rights packages offered include analogue radio, digital radio, and audio streaming rights for the UK, Ireland, and Australia, besides audio streaming rights for India.

The ITT process allows bidders to produce the Audio World Feed at their own expense for ICC events from 2024–2027.

Deepak Chahar’s fantasy app TFG doubles up campaign budget before IPL 2024

Deepak Chahar and his with his wife Jaya Chahar, started a sports tech enterprise named JCDC Sports in 2023. This venture introduced a fantasy sports gaming platform called TFG (Trade Fantasy Game).

In an interaction with Storyboard18, Deepak Chahar talks about their new brand campaign around IPL, pushing marketing budgets, impact of GST and more.

Starbucks drops global CMO role; promotes CMO Brady Brewer to International CEO

Starbucks intends to soon appoint a global brand creative leader, reporting to Narasimhan.  (Representative image by Kal Visuals via Unsplash)

Starbucks plans on creating a clear geographic leadership structure, supported by global functions with deep functional expertise and the ability to drive impact on a global scale, it said in a statement. These changes will go into effect April 1.

Microsoft appoints Mustafa Suleyman as CEO – Microsoft AI

Mustafa Suleyman brings 15 years of experience as an entrepreneur, technologist and leader in artificial intelligence. He began his career at Reos Partners and went on to work across DeepMind, The Economist and Greylock.

Mustafa Suleyman will oversee a range of projects, such as integrating an AI Copilot into Windows and adding conversational elements to the Bing search engine.