March 2024 – Page 32 – storyboard18

UNIQLO’s Nidhi Rastogi on partnership with Katrina Kaif and new summer collection

Nidhi Rastogi says UNIQLO's AIRism range was co-developed with engineers from Japanese fabric manufacturer Toray Industries and utilises fibers that are thinner than a human hair to provide the ultimate comfort, whatever the temperature.

Nidhi Rastogi, Marketing Director at UNIQLO India says Katrina is someone whose style aligns seamlessly with UNIQLO’s LifeWear philosophy of simplicity, functionality, and timelessness.

Electric vehicles hit 15 percent of BMW’s total sales across the world

The automaker said electrification of the vehicle portfolio contributes significantly to CO2 emissions reduction in the Group and also to the continued reduction of CO2 fleet emissions. (Representative image via Unsplash)

BMW delivered 2,554,183 premium vehicles in the year to the end of December 2023. The company’s range of fully-electric vehicles was a key growth driver.

Jindal Steel highlights India’s spirit through ‘The Steel of India’ campaign

The campaign is now being executed across TV, digital platforms, cinemas, billboards, and newspaper ads.

In a two-minute film and a series of portraits, Jindal Steel pays homage to the country by celebrating steel and the steely resolve of Indians, stated the company.

AiyyoShraddha, National Creators Award winner: We didn’t know we’d get to interact with the PM on stage

Shraddha Jain aka AiyyoShraddha stated, "I am finding it very difficult to integrate financial brands into storytelling. It's a very difficult job. I have tried it in the past. So, I have worked with ICICI, Bajaj Allianz, Kotak, and IDBI. But, it's not easy. Somehow, I feel four percent interest pay, eight percent interest pay, take this gold loan or take this insurance is not what I want to do." (Image source: Facebook)

“The weight of this award is not lost on me and every time I write my content I don’t know if it’s a good thing or bad, but there’ll be a tiny voice saying, ‘You’ve been awarded a National Creators Award. Don’t do anything silly’,” AiyyoShraddha tells Storyboard18 in an exclusive interview.

Bajaj Electricals’ Rajesh Naik on Mumbai Coastal Road Project and enhancing urban landscape for future generations

Rajesh Naik, Head of Lighting Business at Bajaj Electricals

Rajesh Naik- Head of Lighting Solutions, Bajaj Electricals Limited shares the lighting vision of Bajaj Electricals for the Mumbai Coastal Road Project.

Adidas marketing, point-of-sale expenses decreased 8 percent to euros 2,528 million in 2023

Direct-to-consumer (DTC) revenues grew 3 percent versus the prior year. This development was driven by strong growth in adidas’ own retail stores (+12 percent) due to strong double-digit growth in all markets except North America. (Image source: Unsplash)

Adidas revenues in APAC grew 7 percent, driven by growth in sportswear major’s own distribution channels. It said 2024 will be a great year to showcase its brand with the Olympics, Paralympics, EURO 24, Copa and all the other sports events.