Month: March 2024

Former Twitter execs, Parag Agarwal sue Elon Musk for over $128 million in severance

The executives said Musk showed “special ire” toward them after he took over Twitter in 2022. Musk also publicly vowed to hold back their severance to recoup about $200 million from the $44 billion deal, according to a lawsuit filed in federal court in northern California. (From left to right: Parag Agarwal and Elon Musk. Image source: Moneycontrol)

The executives said Elon Musk showed “special ire” toward them after he took over Twitter in 2022.

Tata Motors’ Safari to Tata Tea’s Jaago Re: Tata’s advertising focussed on nation-building, social consciousness

Over the years, Tata's advertising strategies have adapted to the changing times and technological advancements. Initially relying on traditional methods such as print media and word of mouth, Tata has embraced digital platforms and social media to reach a wider audience and engage with consumers more interactively. (Stills from the ads)

Exploring Tata Group companies’ iconic advertising strategies and their impact on nation-building and social change in India.

SportsBaazi co-founder Puneet Dua: Just burning cash on user acquisition is a recipe for disaster

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

Puneet Dua, co-founder and CMO, SportsBaazi talks about marketing and media trends in gaming, GST impact on the ecosystem, and growth and importance of content in marketing RMG.

Infosys, TCS, Cognizant: Global IT titans and their occupation of sports

Through strategic sponsorships, technological innovations, and data-driven insights, these companies are reshaping the sports landscape, enhancing fan experiences, and driving forward the intersection of technology and athletics on a global scale. (Image source: Unsplash and News18)

Major IT companies are involved in various aspects of sports, revolutionizing the sports industry through strategic sponsorships and cutting-edge technologies.

Need to step up competition with multinationals: RK Swamy’s Narasimhan Krishnaswamy on Indian ad firms going public

Narasimhan Krishnaswamy, group CEO and wholte-time director said, "We compete with organisations that are publicly listed companies from their respective geographies. If there is a Japanese company like Dentsu, it's listed in Tokyo. Publicis is listed in Paris and WPP is listed in London. American companies are listed in New York. So, they come in with that scale of capital and are able to then compete at a different financial level."

The firm’s top brass spelt out the reasons for going public, deliberated on the evolving landscape, the challenges faced in the past and those that lie ahead.

Indian consumers prioritize overall experience of owning a vehicle over initial cost: CarDekho’s Charu Kishnani

Charu Kishnani, CMO of CarDekho Group.

Storyboard18 caught up with Charu Kishnani, CMO of CarDekho Group to understand how CarDekho achieved the position it currently enjoys in the market, consumer buying patterns, how advertising has evolved in the auto sector and how Amit Jain as the face of the brand is playing out for CarDekho from a marketing point of view.

Zee chairman R Gopalan labels Sony’s unilateral merger termination as ‘premature’ amid good faith negotiations

According to ZEE MD and CEO, Punit Goenka their plan is now be centred around three key aspects. These included frugality, optimisation and sharp focus on quality content.(Image source: Moneycontrol)

In a conference call with investors, Gopalan attributed the performance dip since 2020 to Covid and related disruption, macro headwinds like advertisement spending slowdown, and merger related issues.

Ashwini Vaishnaw emphazies the significance of AI advisory, stresses training models for citizen safety and democracy protection

Publishers across board and the Digital News Publishers Association (DNPA) has been in constant dialogue with the Ministry of Electronics and Information Technology to push for introducing changes in the amendment to existing IT rules. (Image source: Moneycontrol)

The minister also clarified that the government’s notice is more of an advisory rather than a regulatory framework.

Tata Motors to demerge commercial vehicles and passenger vehicle businesses into separate listed firms

The demerger will be implemented through an NCLT scheme of arrangement and all shareholders of TML shall continue to have the identical shareholding in both the listed entities, said the carmaker in a stock exchange filing, adding that necessary shareholder, creditor and regulatory approvals could take a further 12-15 months to complete the demerger. (Image source: Unsplash)

The commercial vehicles business and its related investments will be spun in one entity and the passenger vehicles businesses, including EVs, JLR and related investments, in another entity.