March 2024 – Page 61 – storyboard18

SLICE® ropes in actress Nayanthara as brand ambassador

Actress Nayanthara

With Nayanthara on board, Slice® aims to strengthen its connection with audiences, reaffirming its status as the leading beverage for mango enthusiasts.

Fabindia partners with AI-powered Netcore Cloud to create individual experiences for customers

Netcore's AI-based recommendation engine will allow Fabindias to customize AI algorithms for various scenarios, tailoring product recommendations to shoppers at different stages of the purchase funnel.(Representative image by Possessed Photography via Unsplash)

This collaboration aims to enhance customer insights and transform interactions that Fabindia has with its customers on digital channels using Netcore’s GenAI-powered solutions.

Tinder launches “Let’s Talk Consent” on Coursera

or 18-25-year-old users, being photo verified gives them a 10 percent higher chance to match. (Representative Image: Ryan 'O' Niel via Unsplash)

67 percent of young adults advocated for the integration of comprehensive consent education in schools and colleges.

Dish TV India launches ‘Own Your Customer’ initiative through partnership with local cable operators

This partnership will ensure robust connectivity while enhancing the overall reliability of the network," said the company. (Image source: Facebook)

‘Own Your Customer’ (OYC) is a unique step to address LCO’s concerns about their customer base shifting to DTH to avoid interruptions in TV viewing experience.

Polycab’s Nilesh Malani joins Waaree Group as chief marketing officer

Nilesh Malani began his career at Asian Paints and went on to work across Castrol India and JSW Steel.

Nilesh Malani was the chief marketing officer at Polycab India.

Mutual Fund officials to meet ZEEL management to discuss future of company

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

These large shareholders are meeting to discuss what’s next for Zee. All most 100 percent of the public shareholders of the company had voted in favour of the merger before Zee called it off.

What is Flipkart’s “world’s most expensive ad” all about. Find out

Flipping the front page, Flipkart designed a full-page advertisement resembling a crossword puzzle, encouraging audience participation in discovering answers to the question "What else can you scan and spend on with Flipkart UPI?"

Flipkart released a print ad for the launch of its UPI services in collaboration with Axis Bank.

RK Swamy IPO: Issue subscribed 53 percent, first integrated marketing service group to go public in India

The company plans to utilise the proceeds from the issue for various purposes, including funding capital expenditure, meeting working capital requirements, investing in IT infrastructure, and establishing new customer experience centers. Additionally, a portion of the funds will be allocated for general corporate purposes.

RK Swamy IPO is the first integrated marketing service group to go public in India.

Anupam Mittal asks, “Is Google evil?”, as the battle between Google and Indian app developers rages on

Due to his early and substantial investment, Anupam Mittal eventually became the largest shareholder in Interactive Avenues. Subsequently, Sequoia Capital joined the venture. However, as the landscape grew more competitive over time, distinguishing viable opportunities from the noise became increasingly challenging, necessitating more thoughtful decision-making. (Image source: Moneycontrol)

After calling Google “the new Digital East India Co”, Anupam Mittal has again raised concerns about Google’s treatment of India app developers and the unfair terms it offers, with a question that’s inspired by Google’s famous tagline – Don’t be evil.

Pine Labs’ Nikhil Narayanan joins Zlade as head of creative strategy and brand director

Nikhil Narayanan started his career at Origami Creative Concepts, and went on to work across Ogilvy & Mather, McCann, Grey Group and Tata Consultancy Services.

Nikhil Narayanan was the creative head at Pine Labs.