March 2024 – Page 8 – storyboard18

Adobe and Microsoft partner to bring new Gen AI capabilities to marketers

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

These new integrated capabilities will bring relevant marketing insights and workflows from Adobe Experience Cloud applications and Microsoft Dynamics 365 to Microsoft Copilot, assisting marketers as they work in tools such as Outlook, Microsoft Teams and Word to develop creative briefs, create content, manage content approvals, deliver experiences and more.

Ad spends on TV will not contract for the next 3-5 years: Navin Khemka, EssenceMediacom

Navin Khemka, CEO, South Asia, EssenceMediacom, stated, "My advice to our clients would be: “Choose your agency wisely, and then stay with them for a period of time. They can’t do magic overnight. They will take some time to think and come up with new ideas, and think on your brand. And if you build a good team with your agency, then stick with them.”

Acknowledging a GroupM TYNY report that says digital will account for 57 percent of all ad spends, at Rs 88,502 crore, Navin Khemka, EssenceMediacom’s CEO for South Asia said that ad spends on television will also grow, at 7-8 percent.

Holi 2024: The festival spurs sales surge for quick-commerce companies

Companies such as Blinkit, Zepto, and Swiggy Instamart only share two graphs depicting an increase in orders over a comparative period, without disclosing specific numbers for orders or orders per minute (OPM). (Image source: Moneycontrol)

Quick-commerce platforms saw a sharp sales spike during Holi, driven by high demand for essentials like white t-shirts, water guns, balloons, and colours. Many even reached their highest-ever orders per minute.

Watch brand Timex ropes in Paul Ruban as brand head, VP

The global watch brand announced just this week that it is back at the 17th edition of TATA IPL with a partnership with Punjab Kings that makes it the ‘official timekeeper of the Kings’. This association will see Timex branding on Punjab Kings with a very prominent logo placement on the trousers.

In his last role, Paul Ruban was director – planning, APAC and EMEA, for Fossil Group.

playR teams up with Kolkata Knight Riders as global merchandise partner

This partnership will enable Kolkata Knight Riders to create a vast range of fan merchandise for their supporters worldwide. (Image source: Moneycontrol)

The merchandise range will include Jersey and Apparel, Cricket Equipment, Fitness and Accessories apart from lifestyle products for fans to show their loyalty to the team.

Moneycontrol continues its winning streak, beats ET comprehensively across metrics

Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming a lot more content of Moneycontrol as compared to ET.

Number one in unique visitors, over three times bigger on time spent and a similar lead on page views.

AnyMind Group’s AnyTag wraps up campaign on Blue Heaven’s skincare range

The content styles across creators focused on Diwali, festive functions and wedding-based content using GRWM videos. AnyTag concentrated on using Instagram as a platform for this.

The brand strategically associated with eight content creators, which included Shivangi Joshi, Tejaswi Prakash, Arnakshi Kashyap, Kareena Tekwani, Prerna, Megha, Jhanvi Bhatia, and Anushka Hazra. The campaign garnered a total reach of 4.68M with total views of 8.1M+. The brand page increased its followers by 10k, stated the company in the press release.

ZEE Entertainment launches monthly management mentorship program for performance enhancement

According to ZEE MD and CEO, Punit Goenka their plan is now be centred around three key aspects. These included frugality, optimisation and sharp focus on quality content.(Image source: Moneycontrol)

The 3M Program Special Committee has also identified business verticals that require a critical assessment. This includes – 1) Margo Networks (Sugarbox) 2) Teleplay & Zindagi 3) Hipi 4) Weyyak and 5) English Cluster of Linear TV Business. The Special Committee has advised that the identified business verticals will need to substantially reduce losses and enhance their performance levels.

Volkswagen planning to expand to tier II and III cities

Volkswagen Passenger Cars India, which sold around 44,000 units in 2023, sells premium performance-oriented variants of its models SUV Taigun and sedan Virtus with a 1.5-litre petrol engine under the ’GT’ trim.(Image source: Amazon)

The endeavor of Volkswagen is to go into the new growth centres of India.