March 2024 – Page 9 – storyboard18

Noise rolls out Noise Premier League’s (NPL) second season

This year, Noise Premier League also incentivizes users to achieve their fitness goals. Participants can earn Noise Coins as rewards for achieving daily step count targets and successfully completing fitness challenges. These Noise Coins can then be redeemed for a chance to win prizes. (Image source: X)

This interactive event – hosted within the brand’s flagship NoiseFit App – allows users to participate during IPL matches by predicting winners and earning exciting rewards directly through the app.

CCPA and ASCI join hands to strengthen advertising regulation in India

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

CCPA tells ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019.

Fulcrum Digital ropes in Sathish Raghunathan as chief financial officer

Sathish Raghunathan is skilled in financial strategy, planning and financial management, mergers & acquisitions, financial reporting, finance operations and financial accounting.

Previously, Sathish Raghunathan was the CFO at Kin + Carta.

69 percent Gen Z globally express desire to challenge conventional dating norms: Report

or 18-25-year-old users, being photo verified gives them a 10 percent higher chance to match. (Representative Image: Ryan 'O' Niel via Unsplash)

80 percent of 18-25 year olds agree that their own self-care is their top priority when dating and 79 percent want prospective partners to do the same.

Jamshed Taraporwala joins Table Space as executive director – India Enterprise Business Development

With over 17 years of experience in commercial real estate, Jamshed Taraporwala has worked at Knight Frank India and JLL.

Jamshed Taraporwala will lead the setting up of a team that will engage with both existing and new clients across India.

Mirum India wins digital mandate for ibis Hotels

ibis Hotels aims to strengthen its position in the market by reaching out to its audience more effectively through digital channels.(Representative Image via Unsplash)

With a focus on building a community for the brand on the digital front, Mirum India will play a strategic role in creating awareness and driving top-of-the-mind-recall for the brand.

Veteran journalist Shantanu Guha Ray passes away

An alumnus of Indian Institute of Mass Communication and The Wharton School, Ray was known for his investigation on the 2011 coal scam and the irregularities in the deal between the Airports Authority of India and the GMR-led Delhi International Airport Limited for lease of land.

During his 25 year stint, Shantanu Guha Ray won Ramnath Goenka award, Laadli award and WASH award for his reportage in the fields of cricket, cervical cancer and water-related issues.

Amul goes to America: GCMMF to introduce Amul fresh milk in the US

MMPA will handle milk collection and processing, while GCMMF will manage the marketing and branding of Amul fresh milk. (Image source: Moneycontrol)

Amul fresh milk, for the first time, will be introduced by Gujarat Cooperative Milk Marketing Federation (GCMMF) in the US market, offering four variations to cater to the Indian diaspora and Asian community.

Digital ad impressions surge beyond pre-pandemic levels, shows 4X growth in 2023 over 2019

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

According to TAM, Amazon Online India, Snapchat Inc., Samsung India Electronics, Apple Computer India, flipkart.Com were the top five advertisers on digital for 2023.

Timex becomes official timekeeper for Punjab Kings in Tata IPL 2024

KPH Dream Cricket Limited CEO Satish Menon said, "We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well."(Image source: News18)

This partnership with Punjab Kings, is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.