Month: March 2024

Publicis Groupe’s Digitas India has won the digital creative mandate of Deoleo India

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

This collaboration entrusts Digitas India with the creative and social media responsibilities for Deoleo’s marquee products, including Figaro Olive Oil, Bertolli Olive Oil and Figaro baby range. The objective is to transform these brands through cutting-edge digital narratives and enhanced consumer engagement.

GroupM’s Mindshare appoints Priyadarshi Banerjee as principal partner – content+ (Unilever)

During his stint at Future Group India as marketing manager - Ack Media, Priyadarshi Banerjee held entrepreneurial responsibilities including setting up and leading the direct-to-consumer sales & marketing efforts for the licensed businesses of National Geographic, Bloomberg Businessweek and Forbes International.

Priyadarshi Banerjee, previously was the vice president – account management at Kofluence.

Supreme Court overturns ruling on Bloomberg’s ‘defamatory’ Zee article removal

The presiding judge, thus, said that Emami had a strong prima facie case and the 'balance of convenience' is strongly in its favour. (Representative Image: Tingey Injury Law Firm via Unsplash)

Supreme Court reversed a trial court’s directive instructing Bloomberg to remove an allegedly defamatory article published on February 21, 2024 targeting ZEE Entertainment.

India sees improvement in consumer confidence in March 2024

Ipsos tracks the attitude of consumers across 29 countries every month on the current and future state of their local economy, their personal financial condition, the employment climate, and their purchasing and investing confidence. (Representational image via Unsplash)

Only nine countries have a National Index score of more than 50. These include Mexico at 58.6, Brazil at 56.8, Thailand at 55.5, the Netherlands at 55.1, Singapore at 53.3, the US at 53.1, Sweden at 50.9, Poland at 50.8, and Australia at 50.8

BCCI announces full schedule of IPL 2024

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

May 26 is slated to be the date of the IPL 2024 finale.

Traditional to Trendy: Embracing Gen Z influence in automotive marketing

Gen Z places a strong emphasis on safety when buying a car. They are well-informed about vehicle safety and prioritize features that elevate the safety ratings of a particular model. These safety features align with their proactive approach to personal safety. They also value practicality and want the latest safety technologies in their vehicle. (Image source: Unsplash)

Vinay Pant, head of marketing, Tata Motors Passenger Vehicles Ltd, writes exclusively for Storyboard18 about what it takes to capture the hearts and minds of Gen Z audiences.

Zoom unveils AI-powered collaboration platform, Zoom Workplace, to reimagine teamwork

Users can enhance their productivity and be better prepared for their workday with Ask AI Companion, which will gather, synthesize, and share information from Zoom Meetings, Mail, Team Chat, Notes, Docs, and more. (Image source: Moneycontrol)

Ask AI Companion will also help prepare users for and recap meetings, show relevant action items, draft agendas, and summarize chat and email threads, as well as documents.

Sintex’s media account on pitch: Exclusive

Sintex has been a leading manufacturer of a diverse range of plastic products in India, providing liquid storage solutions to billions for the last five decades, with a strong commitment to innovation and sustainability. (Image source: Unsplash)

Sintex’s media mandate is currently on pitch. Storyboard18 was the first to report when McCann Worldgroup won the creative pitch for Sintex in February 2024.