April 2024 – Page 11 – storyboard18

Digital Competition Bill: Deadline for stakeholder comments on May 15

The Committee on Digital Competition Law was set up on 6th February 2023 to examine the need for an ex-ante regulatory mechanism for digital markets in India. The Committee was tasked with the responsibility of reviewing the current provisions of the Competition Act, 2002; assessing whether they are sufficient to deal with challenges that have emerged from the digital economy; and evaluating whether a separate legislation to regulate digital markets is needed. (Image source: Moneycontrol)

The government has extended the timeline for consultations on the draft Digital Competition Bill to 15 May.

Shamsuddin Jasani joins adtech firm Frodoh World as strategic advisor

Shamsuddin Jasani last served as chief executive officer at Wunderman Thompson South Asia.

In addition to scaling the business and capitalising on emerging market opportunities, Shamsuddin Jasani will help in the teams expansion plans. He will also play a pivotal role in the launch of Frodoh World’s Digital Retail Media platform.

Sony Pictures Networks India and Formula E announce three-year media partnership

Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India, said "Formula E enjoys a loyal following among motorsports fans in India and we expect it to grow further with the inclusion of rising star, Jehan Daruvala. Formula E is the future of motorsports racing in the world and we are confident that the strong Indian connection is bound to ensure more love from sports enthusiasts in India.”

SPNI will broadcast all races of the Championship’s tenth season on Sony Sports Network channels on television. Fans will be able to stream all practice sessions live, as well as qualifying and races this season, on SPNI’s OTT platform, Sony LIV.

Start Design Group appoints ad and media veteran Tarun Rai as its co-chairman

After serving as the CEO of Worldwide Media, a joint venture of BBC Worldwide and The Times of India, Tarun Rai re-joined JWT in 2015 as its CEO for South Asia.

Tarun Rai has over three decades of experience in the advertising and media industry.

Building brand loyalty through community engagement in sports

The loyalty and passion within the sports fans present a valuable opportunity for brands to connect with their customers on a deeper, more personal level. (Image source: @IPL via X)

For brands to develop authentic connections with the community, brands can host their sports events or support a local sport team or athlete or even host community watch parties, fan meet-up events or the most effective way, support grassroots sports initiatives consistently, writes Shubhangi Gupta, CMO and Co-founder, SportVot.

BeBetta projects reaching 15 million users by end of 2024: Meet Shah

While competitors tend to prioritise transactions and monetisation, our focus lies in creating an experience that goes beyond mere financial transactions. (Image by @bebettaapp via Instagram)

Meet Shah, Founder & CEO, BeBetta discusses the inspiration behind relaunching the BeBetta app during the IPL season, how BeBetta is differentiating itself from competitors like Dream11, MPL, Gamezy, and Bet365 and strategies that were employed to maximise reach and engagement across diverse distribution channels.

IPG Mediabrands, WPP and Omnicom Media Group in shortlist for Amazon’s global media mandate

Prior to 2013, Publicis Groupe handled Amazon’s media account. (Representative Image: Christian Wiediger via Unsplash)

IPG Mediabrands’ initiative is the incumbent agency for Amazon. It won the company’s account in 2013 and defended it in 2017. As per reports, IPG will continue to service Amazon in 2024. The new mandate will commence from 2025.

Imran Ansari joins Accenture as VP – marketing transformation (data monetization)

His stint at Zeotap lasted 6 years.

Imran Ansari previously worked at Zeotap as the head of account management – Europe.

Marvel and Coca-Cola roll out ‘Coca-Cola x Marvel: The Heroes’ campaign

In addition, 'Coca-Cola x Marvel: The Heroes' offers fans a chance to win prizes from Disney and Marvel, including the Ultimate Fan Experience, Disney Cruise, Marvel movie screenings, collectable influencer boxes, movie tickets, autographed memorabilia, and Disney+ subscriptions, further added the company.

The two brands are bringing the world of Marvel to life with a new TV commercial, and will feature limited-edition Coca-Cola pack designs featuring 38-character illustrations.

It is becoming increasingly difficult to distinguish machine-generated content from that produced by humans:Ajay Yadav

By proactively addressing these ethical considerations, the AI and content creation communities can ensure that the benefits of this transformative technology are realized in a manner that upholds the values of authenticity, fairness, and social responsibility.(Representative Image source: Moneycontrol)

Ajay Yadav, co-founder of Simplified talks about ethical considerations in AI-powered content creation.