April 2024 – Page 34 – storyboard18

My daughter is a hardcore Swiftie: Tata Power’s Jyoti Bansal’s firsthand account of a Taylor Swift concert

Taylor Swift is a business woman par excellence who’s changed paradigms in the music industry, rewritten rules and forced new rules, done the unthinkable (taking her music off Spotify, re-singing older songs strategically making Taylor versions, taking up for artists, trademarking phrases from the songs – more than 50 with 200 federal trademark registrations, and more). (Image source: Unsplash)

Jyoti Kumar Bansal, chief of brand and communications at Tata Power, decodes the magic and marketing of the Taylor Swift brand after experiencing one of her concerts with her daughter, a hardcore Swiftie.

CXO Moves: Exec appointments across Cleartrip, Maruti Suzuki, and Noise among others

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Tavleen Bhatia, Gaurav Mehta, Sathish Raghunathan)

Executive moves in the world of brands and agencies.

The remote revolution: Cultivating a thriving team culture in a scattered landscape

Project management platforms like Asana or Trello are your allies in a remote setting. These tools allow you to assign tasks, track progress, share documents seamlessly, and maintain a clear picture of project workflows. (Image source: Moneycontrol)

According to Sujata Biswas and Taniya Biswas, co-founders of Suta, building a strong team culture – the essential element that binds individuals into a cohesive and motivated unit – presents unique challenges in a remote setting.

Delhi-based marketing consultancy One Source joins BJP’s digital marketing arsenal for 2024 elections

No single agency can claim credit for the Bharatiya Janata Party's (BJP) Lok Sabha campaigns. The party has put together a diverse agency roster.(Image source: CNBC-TV18)

According to industry insiders, the agency holds a portion of the ruling party’s digital creative mandate.

From fads and trends blah-blah to hard working marketing

In marketing, as in all businesses, the adage holds the truth: "Shortcuts make long delays." Lasting success relies on taking the more difficult but rewarding path of building relationships through trust earned step-by-step over time, writes Shubhranshu Singh. (Image source: Unsplash)

A great brand never killed a business but a bad business destroyed many iconic brands, writes Shubhranshu Singh in this week’s Simply Speaking column for Storyboard18.

HDFC Bank CMO Ravi Santhanam on cracking the IPL ad game

Ravi Santhanam, Group Head and CMO, HDFC Bank, stated, "The format lends itself very well because it is very quick-moving, and the breaks in which you get the ads today are maybe 40 seconds to a minute. In addition to that break, you also get multiple properties, whether it is the fall of wickets, whether it is the strategic timeout, where you can actually integrate the brand in multiple ways." (Image source: The Plunge Daily)

Ravi Santhanam, Group Head and CMO of HDFC Bank, on the IPL advertiser’s advantage and the bank’s ad strategy this season.