April 2024 – Page 33 – storyboard18

Saregama launches Padhanisa, an AI-based music learning app

"Padhanisa, an AI based music learning app that aims to make Indian vocal learning simple, easy and accessible to everyone across the globe," Indian music label Saregama said.

Saregama’s AI based app’s features include individualized class structure, where every session is tailored to address the specific needs and goals of each learner.

7UP rolls out a new campaign starring ‘Animal’ lead actors, Ranbir Kapoor and Rashmika Mandanna

The 7UP TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. (Stills from the campaign)

The films are designed to capture the spirit of a cool respite, with every sip promising a burst of refreshment that goes beyond the ordinary, stated the company in a press release.

Be no fool: Securing your ad budget against made-for-advertisers (MFA) websites

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

The primary concern among advertisers revolves around brand safety, as MFA sites often feature or aggregate content without regard to its quality or relevance, potentially placing ads next to undesirable content.

Apollo Tyres’ Vikram Garga steps down

Vikram Garga started his career at Dabur India, and went on to work across Johnson & Johnson, Britannia Industries, Colgate-Palmolive, Castrol, Mahindra and Mahindra Limited.

Vikram Garga led Apollo Tyres as group head – marketing /group chief marketing officer – Asia Pacific, Middle East and Africa.

Nokia’s Amy Hanlon-Rodemich quits

Amy Hanlon Rodemich began her career at Inktomi Corporation and went on to work across CAT Technology, Technology Credit Union, VMware and Yahoo.

Amy Hanlon-Rodemich served as the chief people officer at the Finnish telecom company. Lorna Gibb, who is the vice president, Labor & Employment, will assume the role of interim chief people officer.

EaseMyTrip acquires ETrav Tech Limited

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The primary objective of this strategic investment is to acquire a minority interest and strengthen EaseMyTrip’s B2B segment offerings, catering to the diverse requirements of its corporate clients.

Tata International elevates Rajeev Singhal as managing director

Rajeev Singhal will take over the new role on April 1st, 2024, from Anand Sen, who superannuated on 31st March 2024.

Prior to this, Rajeev Singhal was executive director and chief operating officer (COO) at Tata International.

Sheyphali Sharan takes charge as Principal Director General, Press Information Bureau

Upon assumption of charge, Sharan was welcomed by senior officials of Press Information Bureau.

Sharan has today assumed charge upon superannuation of Manish Desai yesterday. She is an officer of the 1990 batch of Indian Information Service.

BoAt’s ad sinks?: Apple-bashing ad created by Tanmay Bhat gets backlash

While some viewers embraced this message, applauding boAt for its boldness and creativity, others remained unconvinced. There is an all-out online war advocating for and against the ad.

The boAt vs Apple ad has taken the internet by storm. Mixed reactions all-round. Is it a good addition to combative ads? Find out.

Edtech vanishes from IPL, spending plunges to almost zero in two years

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

According to TAM Sports data, in 2022 edtech brands advertised for more than 40-plus hours across all channels that telecast IPL 15, contributing 60 percent of overall advertising share. In 2024, edtech brands have vanished.