Experts decode impact of Reliance-Disney mega $8.5 billion media joint venture

The JV, according to a press statement, is also looking at leading the digital transformation of the media and entertainment industry in India and offer consumers high-quality and comprehensive content offerings anytime and anywhere. (Image source: Moneycontrol)

Reliance Industries Ltd (RIL) and The Walt Disney Company on Wednesday announced the merger of their India TV and streaming media assets, creating an $8.5 billion or ₹70,000 crore entertainment behemoth with RIL holding a controlling stake with over 63% of the combined entity.

Reliance Industries and Disney JV to create media behemoth: 10 big takeaways

According to Elara’s analysis, the merger may result in improved profitability for the combined entity as there may be a reduction in employee cost, production cost and marketing costs on the TV side and content costs, particularly on the OTT side, which could contribute to a more sustainable path to profitability over the medium to long term. (Image source: Moneycontrol)

The joint venture has been valued at Rs 70,352 crore ($8.5 billion). RIL will be injecting Rs 11,500 crore ($1.4 billion) into the venture to support the growth strategy.

Sonic branding is not just about utilisation but also about utility: Rajeev Raja

Rajeev Raja discusses how sonic brand assets positively impact purchase intent for a brand, shares the sound design process and gives us an idea about the mogo creation of Mastercard and Zomato.

Rajeev Raja, founder and soundsmith at BrandMusiq discusses how sonic brand assets positively impact purchase intent for a brand, elaborates about the sound design process and gives us an idea about the MOGO® creation of Mastercard and Zomato.

Sony officially pulls out of $10 billion Zee merger: Reports

According to Bloomberg, the Japanese entertainment company made multiple filings to India’s National Company Law Tribunal(NCLT) on Thursday to pull out of the merger agreement with Zee. (Image sourced via Sony website)

While reports of a revived Zee-Sony merger surfaced a fortnight back, Zee denied any such developments.

Dentsu Creative bags the integrated creative mandate of Popeyes

The account was won following a multi-agency pitch and will be serviced from the agency’s Gurugram office.

As per the mandate, Dentsu Creative will develop end-to-end creative solutions for Popeyes India. This includes the development of brand strategy, identity, communication, and a robust digital presence.

Fractal launches Kalaido.ai –India’s first text to image diffusion model

Trained on a public dataset of 70 million images, Kalaido.ai takes text inputs in 18 different Indian languages to generate images.

Using proprietary diffusion pipeline involving both “training free” approaches and minimal training, the tool helps to enable richer details in the image, higher fidelity and photorealism.

Social Panga enters global market, opens office in Dubai

Himanshu Arora, co-founder, Social Panga (left) and Gaurav Arora, co-founder, Social Panga, (right)

With geographies diminishing and the demand for digital and creative solutions growing in global markets as well, the company has taken this step towards global expansion.

Colgate sets out to impact additional 10 mn children by 2025 via Bright Smiles, Bright Futures®

This collaboration harnesses the combined strengths of Colgate's enduring commitment to social responsibility and IMPAct4Nutrition's expertise, aiming to significantly enhance oral health and nutrition awareness among children.

In a strategic move to further fortify its impact, Colgate has partnered with IMPAct4Nutrition, a knowledge and resource platform on nutrition incubated by UNICEF India.