MakeMyTrip and Government of Goa’s tourism department sign an MoU

The Memorandum of Understanding (MoU) signifies a significant stride forward, introducing a range of inventive programs to spotlight Goa's hidden inland gems, its diverse cultural heritage and culinary customs. (Image source: Unsplash and X)

This joint endeavor seeks to enhance tourism in Goa, aiming to transform it into a year-round destination.

Indonesia revenue-sharing law and Big Tech: Meta refuses to pay for news content shared on its platforms

"Following multiple rounds of consultations with the government, we understand Meta will not be required to pay for news content that publishers voluntarily post to our platforms," said Rafael Frankel, Meta's director of public policy for Southeast Asia. (Image source: Unsplash)

President of Indonesia, Joko Widodo signed a decree requiring digital platforms to pay media outlets that provide them with content.

Google introduces new OpenAI model for individuals and businesses to build on

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

This move is likely to attract software engineers to build on the tech company’s technology and encourage the usage of profitable cloud divisions, highlighted a report.

We have a stable socio-economic definition with ISEC: ITC’s Shuvadip Banerjee

The Indian Socio Economic Classification (ISEC) is the answer. Research firms, advertisers, and measurement bodies are rapidly adopting ISEC to target households.

Shuvadip Banerjee, General Secretary, MSRI and Chief Digital Marketing Officer of ITC Ltd confirms that the industry stakeholders such as media buyers, research agencies, media agencies and FMCG majors like Dabur, Marico and ITC are all aligned with the proposed ISEC framework.

CSK to play RCB in Tata IPL 2024 opening match

Meanwhile, 'Saath Aa Ke Rang Jamalo' is dedicated to the fans and is additionally available in Bengali, Malayalam, and Marathi. (Images sourced via news18)

With the impending elections, the schedule was released only for the first 21 matches from March 22 to April 7.

Sephora appoints Samyukta Ganesh Iyer as chief experience officer, vice president and head of marketing

Samyukta Ganesh Iyer started her career at Grey Worldwide, and went on to work across Hindustan Unilever, Asian Paints, Lumiere Business Solutions, Parle Agro, Unilever, Baskin Robbins and Kaya.

In her new role, Samyukta Ganesh Iyer is crafting brand Sephora for the Indian diaspora with a narrative that helps the consumer experience the brand in a truly immersive and meaningful manner.

Rohit Kumar Singh, Secretary DoCA: ‘Need to halt surrogate ads’

98% of these processed ads required modification to align with regulatory standards. Over the last three years, ASCI has also reported 1085 cases of advertisements that were in direct violation of law to both central and state regulators. 765 of these were illegal betting ads and 320 were direct liquor advertising.

ASCI and the Department of Consumer Affairs (DoCA) convened to address the pervasive issue and dangers of surrogate advertisements.

Tech retail company ace turtle launches lifestyle apparel brand Dockers

Commenting on the launch, Nitin Chhabra, chief executive officer, ace turtle, said, "We are thrilled to introduce the globally renowned Dockers experience for fashion enthusiasts across India with the launch of our exclusive retail store in Delhi."

This partnership brings Dockers’ legacy of clothing to the Indian market, catering to the evolving needs of the modern Indian consumer.

Indian Railways ties up with Swiggy

This facility will be launched in the first phase at four railway stations i.e. Bengaluru, Bhubaneswar, Vijayawada and Visakhapatnam, said IRCTC in a stock exchange filing. The e-catering service will be "available soon", said IRCTC. (Image source: Unsplash)

Indian Railway Catering and Tourism Corporation has tied up with Swiggy for supply and delivery of pre-ordered meals.