Tata AIA’s ‘Karlo Shaadi Ki Poori Taiyaari’ campaign blends wedding excitement with financial planning

The company aim's to ensure that India and Bharat understand the need of life insurance and invest adequately to protect what matters to them the most.

Post its newly launched brand positioning ‘Har Waqt Ke Liye Taiyaar’ (prepared for all situations), Tata AIA has changed the way it communicates with consumers, using innovative humour and emotion to connect with consumers across life stages.

EMotorad launches new campaign with MS Dhoni

The brand wanted to bring the same meme to life, but this time, getting Dhoni to sing the song while educating customers about their e-cycles. A huge win for the internet.

The video is an ode to the meme that went viral in 2019, leaving Mahi fans in splits that featured a Mahi look-alike grooving to Bole jo Koyal.

Unilever’s Kartik Chandrasekhar joins Kellanova as Chief Commercial Officer for global markets including Asia and Africa

Chandrasekhar began his career as a management trainee at Unilever and went on to rise through the ranks as head of oral care and skin cleansing for D&E markets and global brand lead - Pepsodent.

Kartik Chandrasekhar, who was to join the HUL Management Committee as executive director, personal care, quit Unilever earlier this year.

Tata Play Binge expands offerings by onboarding DistroTV 

Now with just 1 Tata Play Binge subscription, customers can access DistroTV’s offerings too (Image source: Amazon)

Tata Play Binge is home to 30+ OTT apps like Disney+ Hotstar, Apple TV+, ZEE5, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, STAGE, Animax and others. PTC Play, Hallmark Movies Now, FanCode, ReelDrama and others.

MakeMyTrip CEO on expansion in 150 countries: Global accessibility will help MMT reach Indian diaspora

“The rigorous standards of compliance and commitment to data protection we have in place for our Indian business helped us transition smoothly towards stringent international compliances,” said Rajesh Magow, co-founder and chief executive officer of MakeMyTrip.

MakeMyTrip has expanded to 150 countries and is now accessible in major travel markets like the UK, Germany, Japan, Italy and France.

TeamLease sees a drop in hiring outlook for the media sector

On the hiring dip in Media and Entertainment, Jaideep Kewalramani, Head of Employability Business and COO, TeamLease Edtech shared, “While current trends may paint a temporary picture of restraint, these are the exact moments that breed innovation, creativity, and resilience, shaping the future of storytelling. With the advent of AI automation and the rise of AI-augmented human roles set to transform workflows, freshers need specialized courses that are in sync with these emerging technologies.”

Intent to hire freshers in the Media and Entertainment industry stands at 18 percent for January-June 2024, a 3 percent drop from 21 percent in July-December 2023, as per TeamLease EdTech Career Outlook Report 2024.