Previously, Vikas Jayna led Swiggy as director of engineering.
TRAI proposes multiple broadcast ratings agencies in draft National Broadcasting Policy for fairer competition and transparency
TRAI flags issues like potential industry influence on BARC, the adequacy of its panel size, and its inability to measure non-linear TV viewership.
Dezerv appoints Yash Bhargava as head – brand and content marketing
In this role, Yash Bhargava will be responsible for spearheading brand development and content marketing strategies to further propel Dezerv’s vision and mission, stated the company in the release.
EaseMyTrip partners with Rajasthan Royals as Official Travel and Experience Partner
As part of the tie-up, the Royals will be seen endorsing the value-add being brought to the franchise through EaseMyTrip’s travel bookings services. The partnership will come to life in the form of engaging and entertaining pieces of digital content – something that the Royals are renowned for.
Mullen Lintas’s Hari Krishnan joins Quotient Ventures as group chief business officer
Hari Krishnan, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group.
One97 Communications rolls out #MeraPehlaPaytm campaign
As part of the #MeraPehlaPaytm campaign, a panel of judges will select 10 winners based on the creativity, originality, and pertinence of their submissions.
Narayana Health in association with Jio unveils medical docu-series ‘InsideER’
Viewers will witness the efforts of clinicians, the struggles of families, and the efforts of clinical teams fighting to save lives. All ten episodes features patients and their families, giving a personal perspective on these stories, stated the company in the release.
Nilkamal Sleep ropes in Bollywood actor Ranbir Kapoor as its brand ambassador
The association with Kapoor would play a pivotal role in elevating Nilkamal Sleep’s as a thoughtfully designed sleep solution for the customers, particularly among the new-age audience, stated the company in the release.
TRAI seeks inputs to make India a global content hub: National Broadcasting Policy 2024 in the works
TRAI has released an ‘Inputs for formulation of National Broadcasting Policy-2024’ consolation paper inviting stakeholder comments by April 30, 2024.
FCB Interface elevates Gaurav Dudeja as chief executive officer
In his new role, Gaurav Dudeja will drive strategic direction and execution, working closely with the senior management team to enhance market position and foster growth across all business operations.