IPL 2024 viewership soars, sponsors take note

The loyalty and passion within the sports fans present a valuable opportunity for brands to connect with their customers on a deeper, more personal level. (Image source: @IPL via X)

The viewership boom is attracting new sponsors, with the total count jumping from 30 to nearly 35 in just two weeks.

Iconic Indian logos and their creative visionaries

Indian designers are celebrated for their inventive methods, establishing fresh benchmarks in logo design and contemporary aesthetics. These trailblazers have made enduring contributions to the design landscape, crafting iconic logos that endure through time and resonate with diverse audiences. (Image source: Air India - Mutual Art; SBI - Zero Creativity Learnings; Amul Girl - Wikipedia; Punjab National Bank - Pinterest)

From Nargis Wadia, who designed Air India’s iconic mascot ‘The Turbaned and Mustachioed Maharaja’ in 1955, to RK Joshi, who created the symbol of Punjab National Bank (PNB) in 1984, India boasts a rich history of logo designers who have significantly influenced the visual landscape of the nation.

Rebel Foods’ Behrouz Biryani levels up with Saif Ali Khan, targets 20 percent growth with premium and digital push

For the first time the brand has onboard a celebrity brand ambassador. Their new Biryani range is being launched by Saif Ali Khan with a 'Feast Like Royalty' campaign.

Rebel Foods is reimagining brand building with a new brand ambassador, data and organic content. The Biryani brands is also eyeing catering business and growth in the south Indian market with tailored menu and communication.

Election Commission issues guidelines for media coverage during 2024 general elections

The Election Commission drew attention to Section 126(1)(b) of the Representation of the People Act, 1951, which prohibits the display of any election matter through television, cinematography, or similar means in any polling area during the 48-hour period preceding the conclusion of polling. (Image source: News18)

The Commission warned against the publication of political advertisements masquerading as news headlines and speculative content predicting election outcomes.

Scarecrow M&C Saatchi bags the Gopal Snacks’ creative mandate

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

The full-service creative duties of the brand will be handled by the agency’s Mumbai office, stated the company in the release.

Goibibo ropes in father-son duo Jayaram and Kalidas as brand ambassadors

The film leverages cultural cues as much as it does language to build a connection with its audiences in Tamil Nadu and Kerala, delivering a story that aims to resonate with audiences while infusing specific travel contexts with a fresh perspective.

Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “Goibibo recognizes the need for tailored experiences not just in terms of products/services, but also in terms of brand communications.”

Zee’s Punit Goenka to reduce personal compensation by 20 percent

The Board of the Company, chaired by Mr. R. Gopalan, has instituted the required measures, to guide and mentor the management on a regular basis, in order to enable the team to achieve the set goals for the Company

Goenka’s decision has been submitted to the Nomination and Remuneration Committee of the Board and the Chief Financial Officer.