Asian Paints gets Virat Kohli as brand ambassador for Neo Bharat Latex Paint

Virat Kohli embodies the values and spirit of the brand reflecting Asian Paints' leadership and commitment to excellence and performance, making him the perfect face for both Asian Paints and the innovative Neo Bharat Latex Paint, stated the company in the release.

These “colours of progress”, as is the tag line for Neo Bharat, are an ode to the millions of Indians who are in pursuit of a better life, and Asian Paints aims to partner with them in their journey, highlighted the company.

Sony to focus on organic growth, amping market presence through strategic partnerships in FY25: NP Singh

According to senior management, clear strategy and focused execution have helped the brand grow in a challenging business environment.

According to plans mentioned in the newsletter, Sony is channeling investments into new shows, including those on Sony LIV as a part of its strategy emphasising on driving organic growth and amping market presence through strategic partnerships.

Gen AI will increase marketing productivity more than 40 percent by 2029: IDC report

By proactively addressing these ethical considerations, the AI and content creation communities can ensure that the benefits of this transformative technology are realized in a manner that upholds the values of authenticity, fairness, and social responsibility.(Representative Image source: Moneycontrol)

In the next five years, GenAI will advance to the point where it will handle more than 40 percent of the work of specific marketing roles, say IDC experts.

FSSAI informs e-commerce FBOs to not use ‘health drink’ and ‘energy drink’ label for dairy/cereal/malt based drinks

According to the FSSAI, the use of these terms can mislead consumers (Image source: Unsplash)

The reason behind this is because ‘health drink’ isn’t defined in Indian food laws. ‘Energy drink’ on the other hand, by law, refers to flavoured water drinks – carbonated and non carbonated, under the FSS Act 2006.

Beat the odds – Is competitive advertising a great strategy to win this summer?

Long time memorable advertisements include Nike's ambush marketing tactics during the 2012 Olympics, where it leveraged its "Find Your Greatness" campaign to overshadow official sponsor Adidas or the Pepsi ‘Nothing Official About it’ World Cup Campaign ambushing Coca Cola, the official sponsor. (Image source: Unsplash)

A competition-based advertising strategy can really work wonders, if your brand come across as much better than competition, writes Ruchira Jain.