storyboard18 – Page 27 – Just another WordPress site

Sony to focus on organic growth, amping market presence through strategic partnerships in FY25: NP Singh

According to senior management, clear strategy and focused execution have helped the brand grow in a challenging business environment.

According to plans mentioned in the newsletter, Sony is channeling investments into new shows, including those on Sony LIV as a part of its strategy emphasising on driving organic growth and amping market presence through strategic partnerships.

Fintech company Perfios appoints Sridhar Narayan as chief business officer

At Adobe India, Sridhar Narayan spearheaded the BFSI Business, establishing the Digital Experience vertical, and significantly scaling the business.

Sridhar Narayan’s past tenures include leadership roles at renowned organisations such as Adobe India, Microsoft, ESRI, and IBM.

Gen AI will increase marketing productivity more than 40 percent by 2029: IDC report

By proactively addressing these ethical considerations, the AI and content creation communities can ensure that the benefits of this transformative technology are realized in a manner that upholds the values of authenticity, fairness, and social responsibility.(Representative Image source: Moneycontrol)

In the next five years, GenAI will advance to the point where it will handle more than 40 percent of the work of specific marketing roles, say IDC experts.

BMW Group elevates Abhinandan Gopalsetty as head – MINI India

Abhinandan Gopalsetty started his career at Hindustan Coca Cola Beverages and went on to work at Maruti Suzuki India.

Previously, Abhinandan Gopalsetty led BMW Group as head of sales and marketing.

Is boAt all bark and no bite as it takes on Apple and Indian rival Noise?

While Apple was unperturbed, boAt managed to rile up social media users and ardent fans with the ad.

In the viral combative ad against Apple and local contender Noise, boAt said Think Better, not Different. Experts wonder if it is time for boAt to take its own advice.

FSSAI informs e-commerce FBOs to not use ‘health drink’ and ‘energy drink’ label for dairy/cereal/malt based drinks

According to the FSSAI, the use of these terms can mislead consumers (Image source: Unsplash)

The reason behind this is because ‘health drink’ isn’t defined in Indian food laws. ‘Energy drink’ on the other hand, by law, refers to flavoured water drinks – carbonated and non carbonated, under the FSS Act 2006.

MCD removes over half a million political ads in Delhi before Lok Sabha elections

The advertisements removed by the Municipal Corporation of Delhi comprised hoardings, posters, banners, wall paintings, signages, and flags.

#BlastFromThePast: Cheil India’s Ipsita Nayak shares her all-time memorable ads

This week Ipsita Nayak, creative group head, Cheil India picks ads of Hamara Bajaj, Amul’s “Doodh Ki Nadiya - Manthan”, and Fevicol’s ‘Moochwali’. (Stills from the ads)

Ipsita Nayak, creative group head, Cheil India, shares with Storyboard18 her most favourite ads and memories attached with it.

Beat the odds – Is competitive advertising a great strategy to win this summer?

Long time memorable advertisements include Nike's ambush marketing tactics during the 2012 Olympics, where it leveraged its "Find Your Greatness" campaign to overshadow official sponsor Adidas or the Pepsi ‘Nothing Official About it’ World Cup Campaign ambushing Coca Cola, the official sponsor. (Image source: Unsplash)

A competition-based advertising strategy can really work wonders, if your brand come across as much better than competition, writes Ruchira Jain.

IPL 2024 viewership soars, sponsors take note

The loyalty and passion within the sports fans present a valuable opportunity for brands to connect with their customers on a deeper, more personal level. (Image source: @IPL via X)

The viewership boom is attracting new sponsors, with the total count jumping from 30 to nearly 35 in just two weeks.