Influencers in India working for less than 10 hrs a week, earning upto Rs 10 lakh a month

Influencer marketing was part of three in four brand strategies-engagement rate and quality of target audience were the top criteria for brands to select influencers.(Representative image, sourced from Instagram)

As per an EY report, influencer marketing in India is expected to grow 25 percent in 2024, low work hours, high earnings attract creators.

Tata Technologies and BMW Group form a joint venture

In automotive software, the focus will be on automated driving, infotainment, and digital services.

The joint venture with Tata Technologies will aid BMW Group in engineering premium products, delivering digital experiences for its customers and propelling its digital transformation journey, the company said.

Baba Ramdev to appear in Supreme Court today in Patanjali Ayurved’s misleading ads case

The Centre's affidavit also highlights facets of the existing policies that promote an integrative healthcare system with integration of both Ayush and allopathy.

The Supreme Court during the last hearing criticised Patanjali for failing to obey its directives and directed Baba Ramdev and Acharya Balkrishna to be personally present before the court on April 2.

BCCI invites IPL team owners to meet in Ahmedabad on April 16

The owners' meeting was going to take place on the sidelines of the game between Delhi Capitals and Gujarat Titans at the Narendra Modi Stadium. Established by the BCCI in 2007, the IPL has evolved into a prestigious T20 cricket league for men, garnering global attention.

The meeting will take place on the sidelines of the game between Delhi Capitals and Gujarat Titans at the Narendra Modi Stadium.

Marico-owned Beardo’s CEO goes on sabbatical; Top execs of the company quit

Scaler had earlier said in a media interview, that it increased its workforce by over 150 percent to around 2000, as compared to the 800 employees it had in February 2022. (Representative Image: Tarik Haiga via Unsplash)

Beardo’s CEO Sujot Malhotra’s role is likely to be divided between Siddharth Vaya, chief business officer of Beardo, and Koteshwar LN, EVP and head of digital first businesses at Marico, Moneycontrol reported.

Fool’s Day: Elon Musk says he’s joining Disney to make it more ‘woke’, in a “recycled” joke

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

Elon Musk and Disney chief Bob Iger have been feuding since Disney joined 200 major advertisers including IBM and Apple to leave X in November 2023 after Musk’s endorsement of an antisemitic post.

PM Modi on RBI at 90: RBI plays a pivotal role in advancing our nation’s growth trajectory

PM Modi said, "RBI is the appropriate body for the holistic appreciation of the banking vision of Viksit Bharat.”

PM Narendra Modi released a commemorative coin to mark 90 years of Reserve Bank of India. At the opening ceremony of RBI@90, he said, “Today we have reached a point where the Indian banking system is being seen as a strong and sustainable banking system of the world.”