Consumer Affairs Secretary Rohit Kumar Singh: “Menace of misleading ads has to be curbed”

Rohit Kumar Singh says, "We also must realise that this regulation versus innovation debate is something the whole world is struggling with. If you regulate too much, then technology will not develop. If you regulate too less, then it is harmful."

Consumer Affairs Secretary Rohit Kumar Singh said, “We are concerned about misleading advertisements because we think that the rights of the consumers get adversely affected because you’re promising something which is not there.”

LinkedIn’s Abhai Singh on how in the era of AI, relationships are at the core of B2B buying and selling

Abhai Singh, Head of Sales Solution – India at LinkedIn says that the dream of doing more with less is something that AI has brought to reality, and that doesn't mean that the hard work goes away. You still need to do a lot of hard work in sales. I think doing intelligent work is equally important.

Abhai Singh, Head of Sales Solution – India at LinkedIn discusses facts and findings of new report, Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024.

Delhi HC orders internet service providers to block illegal IPL streaming

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

The Delhi High Court has passed dynamic+ injunction in favour of Viacom18, the official streamer of the IPL, restraining illegal IPL streaming and ordering internet service providers to block access to rogue websites.

Storyboard18 Insider: Ad agencies feeling the pinch of politics?

The concern was driven by the fact that people have different political leanings and ideologies and in a supercharged and polarised world, subjecting employees to work on campaigns for any one particular party or ideology would be unfair. (Image source: Forbes India and Moneycontrol)

Storyboard18 Insider’s hot take on what’s keeping agencies united by business and divided by ideologies.

Sony Pictures acquires digital and TV rights of New Zealand cricket

SPNI’s digital rights in India will be co-exclusive with Amazon Prime for the 2024-25 and 2025-26 seasons. (From left to right: Scott Weenink, CEO, New Zealand Cricket and Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business)

All matches will be telecast and streamed live across SPNI’s sports channels and will be livestreamed on Sony LIV, respectively, adding to an SPNI portfolio which already includes agreements with the England and Wales Cricket Board (ECB), and Sri Lanka Cricket (SLC).

Integral Ad Science strikes a first-to-market partnership with Snap Inc

IAS’s post-bid Brand Safety and Suitability Measurement product will be available for campaigns on Snapchat later this year.

IAS will provide Snap Inc’s advertisers with increased transparency across their Snapchat campaigns through an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.

Offshore betting firms dodge MIB, target cricket fans through OOH and discrete channels

The Indian Premier League (IPL) season is a goldmine for these companies, with cricket betting likely to spike dramatically from now to the end of the T20 World Cup 2024 in June

Despite efforts by the Ministry of Information and Broadcasting (MIB) to curb their advertising initiatives, these companies – 1XBet, DafaBet, Parimatch, Betway, and others – are focusing on digital and out-of-home platforms to bypass restrictions.

B2B sellers in India are increasingly relying on AI in their selling journeys: LinkedIn ‘Deep Sales’ report

he report shows that the 3 habits of top performers in sales organisations include ‘prioritising high-potential accounts’, ‘investing in building key relationships’, and ‘finding hidden allies and intel for relevant outreach’. Sellers who exhibit these behaviours are known as ‘deep sellers’ by LinkedIn. (Image source: Moneycontrol)

73 percent of B2B sellers exceed their quota using AI.

Adobe and Microsoft partner to bring new Gen AI capabilities to marketers

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

These new integrated capabilities will bring relevant marketing insights and workflows from Adobe Experience Cloud applications and Microsoft Dynamics 365 to Microsoft Copilot, assisting marketers as they work in tools such as Outlook, Microsoft Teams and Word to develop creative briefs, create content, manage content approvals, deliver experiences and more.

Ad spends on TV will not contract for the next 3-5 years: Navin Khemka, EssenceMediacom

Navin Khemka, CEO, South Asia, EssenceMediacom, stated, "My advice to our clients would be: “Choose your agency wisely, and then stay with them for a period of time. They can’t do magic overnight. They will take some time to think and come up with new ideas, and think on your brand. And if you build a good team with your agency, then stick with them.”

Acknowledging a GroupM TYNY report that says digital will account for 57 percent of all ad spends, at Rs 88,502 crore, Navin Khemka, EssenceMediacom’s CEO for South Asia said that ad spends on television will also grow, at 7-8 percent.