22feet Tribal WW boards Axon Alex to head strategy, Shikha Davessar elevated to lead business

Spanning a career of over 16 years, Axon is a MICA alumnus and began his advertising journey with DDB Tribal. On the other hand, having associated with DDB Mudra Group for close to 10 years, Shikha’s experience extends across several prestigious Fortune 500 global brands.

Both Alex and Davessar Both will report to Vanaja Pillai, President, 22feet Tribal Worldwide.

KukuFM enters strategic partnership with Stockholm-based Storytel

The integration of Storytel's library into the Kuku FM platform is already underway and is expected to be completed within the next quarter, with audio content set to be available as early as the 1st week of March. (Representational image by Alexey Ruban via Unsplash)

This partnership will enable Kuku FM to integrate over 3,300 audiobooks and 26,000 hours of fresh content from Storytel’s extensive collection.

We had an amazing strike rate of winning pitches over the last 12 months: Parikshit Bhattaccharya, BBH India

Parikshit Bhattaccharya, chief creative officer, BBH India, stated, "We have forged and maintained long-standing relationships with many clients. Red Bull, CaratLane, Garnier and Beam Suntory amongst others, have been with us for a long time. We have successfully converted them into long-standing client relationships. I believe that if an agency adds value, challenges the status quo, and evolves with the times, then it becomes a true brand custodian for its clients."

In an interaction with Storyboard18, Parikshit Bhattaccharya, chief creative officer, BBH India, said, “We have won around a dozen pitches in the last year, including brands like HDFC Ergo, Upgrad, and IHCL, among others. Other than them, some of our esteemed clients include Garnier, CaratLane, Red Bull, and many exciting brands from Beam Suntory, among others.”

Creators United concludes its creator festival ‘Creators United 2024’

In its second edition, the event showcased the synergy between technology and creativity, driving economic growth and innovation in the digital landscape.

The event witnessed the presence of digital celebrities such as Harsh Beniwal, Jannat Zubair, ScoutOP, Tech Burner, Mythpat, Anubhav Singh Bassi, Saurav Joshi, Sakshi Sindwani, Mumbiker Nikhil, etc, amplifying the festival’s digital reach to nearly 1 billion individuals.