With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients and empower brands to make a meaningful impact.
22feet Tribal WW boards Axon Alex to head strategy, Shikha Davessar elevated to lead business
Both Alex and Davessar Both will report to Vanaja Pillai, President, 22feet Tribal Worldwide.
playR retains title as official global merchandising partner for Mumbai Indians for Tata IPL 2024
Founded in 2021, playR offers a wide range of products, including t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guards, gloves, bicycles, bags, yoga mats, bottles, and limited-edition items.
NIC Ice Creams joins Mumbai Indians as official partner for upcoming Tata IPL season
This partnership with Mumbai Indians offers NIC the perfect platform to serve customers at home as well as in-stadia, while they cheer for their favourite team during the cricket season.
65 percent of brands now investing more than 16 percent of budget towards MarTech: Mirium India And VML Report
Last year, only 18 percent of brands were allocating a portion of their budget towards MarTech.
Digitas India takes Duolingo mascot to Lakme Fashion Week
The owl was spotted donning outfits inspired by pop-culture and iconic fashion moments, ranging from Kim Kardashian’s Met Gala look to Taylor Swift’s viral “Don’t Blame Me” ensembles.
KukuFM enters strategic partnership with Stockholm-based Storytel
This partnership will enable Kuku FM to integrate over 3,300 audiobooks and 26,000 hours of fresh content from Storytel’s extensive collection.
Fixderma joins Delhi Capitals as associate sponsor for upcoming Tata IPL season
As part of this partnership, the Fixderma logo will be on the lead arm of Delhi Capital jerseys, throughout the tournament.
We had an amazing strike rate of winning pitches over the last 12 months: Parikshit Bhattaccharya, BBH India
In an interaction with Storyboard18, Parikshit Bhattaccharya, chief creative officer, BBH India, said, “We have won around a dozen pitches in the last year, including brands like HDFC Ergo, Upgrad, and IHCL, among others. Other than them, some of our esteemed clients include Garnier, CaratLane, Red Bull, and many exciting brands from Beam Suntory, among others.”
Creators United concludes its creator festival ‘Creators United 2024’
The event witnessed the presence of digital celebrities such as Harsh Beniwal, Jannat Zubair, ScoutOP, Tech Burner, Mythpat, Anubhav Singh Bassi, Saurav Joshi, Sakshi Sindwani, Mumbiker Nikhil, etc, amplifying the festival’s digital reach to nearly 1 billion individuals.