Star Sports and Tata Play roll out ads to target affluent audiences this IPL season

For the first time ever, advertisers will have the opportunity to target their ads to the most premium cohorts during live IPL matches on key Star Sports channels.(Image Source: Twitter handle of Indian Premier League - @IPL)

This collaboration aims to provide advertisers with unprecedented access to the most premium audiences in the top eight metro cities.

Jack Daniel’s ropes in Gaurav Sabharwal as managing director, India and South Asia

Gaurav Sabharwal spent over 14 years with Pernod Ricard in a range of leadership roles with a particular focus on driving strategic and transformational projects, including country and business leadership roles in India, Singapore, and Dubai. Before this, Sabharwal worked with Diageo in various commercial leadership roles.

In his new role, Gaurav Sabharwal will oversee Brown-Forman’s operations in the high-growth and strategic markets of India and South Asia. He will report to Eveline Albarracin, VP, managing director, Brown-Forman ANZPI IMENA Turkiye, and will be based out of Gurugram.

Suzuki trademarks Escudo and Torqnado nameplates in India

At present, Suzuki uses the Escudo nameplate in Japan, which is an SUV. It has been hinted that the seven-seater version of the Grand Vitara could be called Escudo when launched in India, highlighted in a media report. However, the Torqnado name is new. (Image source: Unsplash)

Maruti Suzuki confirmed that it will be launching eight new vehicles in the next four years. Out of the eight, the two trademarked names will be for two models.

NIXI and MeitY announce BhashaNet portal to foster digital inclusion across nation

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

The theme of the event, ”BhashaNet: Impetus Towards Universal Acceptance,” highlights NIXI’s dedication to ensuring that individuals, regardless of language or script, can fully participate in the digital world.

Experts vs influencers: Digital PR alternatives to link building

Not all influencers are made equal, but the same can be said for experts. While experts bring a level of credibility and authority to a campaign, influencers often have a more direct and personal connection with their audience. (Representative Image: Diggity Marketing via Unsplash)

Influencer marketing is a $5 billion industry in the U.S. and in India, it is projected to grow to Rs 28 billion by 2026.

TVS Motor Company inducts Vijay Sankar and Shailesh Haribhakti as independent directors

Kuok Meng Xiong, independent director of the company, will step down as independent director effective close of business hours of the ensuing Annual General Meeting 2024, owing to his increased business commitments and personal reasons. (Image source: Moneycontrol)

Vijay Sankar, whose appointment becomes effective on March 20, 2024, holds several independent directorships and trustee positions, including at Oriental Hotels Ltd and the Transport Corporation of India. Shailesh Haribhakti, who joins the board on April 1, 2024, is a certified internal auditor, financial planner and fraud examiner with over five decades of experience.

Alcobev companies seek clarification on classification between brand extension and surrogate advertising

On March 19, CCPA came across and highlighted numerous liquor brands that violated the existing regulations by advertising alcoholic beverages in mainstream media. This was by advertising under the guise of promoting other products or services which are associated with the same brand, stated the report. (Image source: Unsplash)

As stated by two alcobev companies, the Central Consumer Protection Authority’s (CCPA) new directive requires the companies to submit details highlighting their business activities related to brand extensions.