This collaboration aims to provide advertisers with unprecedented access to the most premium audiences in the top eight metro cities.
Jack Daniel’s ropes in Gaurav Sabharwal as managing director, India and South Asia
In his new role, Gaurav Sabharwal will oversee Brown-Forman’s operations in the high-growth and strategic markets of India and South Asia. He will report to Eveline Albarracin, VP, managing director, Brown-Forman ANZPI IMENA Turkiye, and will be based out of Gurugram.
Nykd’s Preeti Gupta on social taboos around lingerie and more
Preeti Gupta, Business Head, Nykd by Nykaa talks about how many women worldwide are not happy with their breast size and how Nykd is playing a role to contribute to conversations around body positivity.
Suzuki trademarks Escudo and Torqnado nameplates in India
Maruti Suzuki confirmed that it will be launching eight new vehicles in the next four years. Out of the eight, the two trademarked names will be for two models.
Patanjali Ayurved apologises to Supreme Court for ad mishap
In the affidavit they said they will ensure that such advertisements are not issued in the future.
NIXI and MeitY announce BhashaNet portal to foster digital inclusion across nation
The theme of the event, ”BhashaNet: Impetus Towards Universal Acceptance,” highlights NIXI’s dedication to ensuring that individuals, regardless of language or script, can fully participate in the digital world.
Experts vs influencers: Digital PR alternatives to link building
Influencer marketing is a $5 billion industry in the U.S. and in India, it is projected to grow to Rs 28 billion by 2026.
JioCinema breaks records: 18 sponsors, 250+ advertisers onboard for TATA IPL 2024
JioCinema is also in advanced discussions with multiple other brands and more are expected to join before the first match of TATA IPL beginning on March 22.
TVS Motor Company inducts Vijay Sankar and Shailesh Haribhakti as independent directors
Vijay Sankar, whose appointment becomes effective on March 20, 2024, holds several independent directorships and trustee positions, including at Oriental Hotels Ltd and the Transport Corporation of India. Shailesh Haribhakti, who joins the board on April 1, 2024, is a certified internal auditor, financial planner and fraud examiner with over five decades of experience.
Alcobev companies seek clarification on classification between brand extension and surrogate advertising
As stated by two alcobev companies, the Central Consumer Protection Authority’s (CCPA) new directive requires the companies to submit details highlighting their business activities related to brand extensions.