Alcobev companies seek clarification on classification between brand extension and surrogate advertising

On March 19, CCPA came across and highlighted numerous liquor brands that violated the existing regulations by advertising alcoholic beverages in mainstream media. This was by advertising under the guise of promoting other products or services which are associated with the same brand, stated the report. (Image source: Unsplash)

As stated by two alcobev companies, the Central Consumer Protection Authority’s (CCPA) new directive requires the companies to submit details highlighting their business activities related to brand extensions.

Google v/s Internet companies: CCI refuses to grant interim relief to internet companies

On March 1, Google announced it would remove apps from 10 Indian developers, including Shaadi.com, Naukri.com, jeevansathi.com, and Bharat Matrimony, from its Play Store in India for non-compliance with its billing policies. (Image source: Unsplash)

People Interactive, which runs Shaadi.com and Mebigo Labs, which runs Kuku FM, had sought interim relief.

Unacademy launches new campaign with Sachin Tendulkar

Reflecting on the ad film, former Indian cricketer and legend Sachin Tendulkar remarked, “In every challenge in my career, I found strength in the collective cheer and belief of a billion people. This profound support was more than just encouragement, it powered me to push boundaries. I see a parallel in the ambitions of young learners and Unacademy Centre’s endeavour to support them through their journey to success resonates with me on a personal level. I am happy to be on the other side, cheering on these young aspirants.” Image via Moneycontrol)

The film shot at an Unacademy Centre, captures Tendulkar and a team of Unacademy Educators cheering on a student as she strives to crack her dream exam.

Wipro appoints Anne-Marie Rowland as CEO of Capco

Rowland joined Capco 14 years ago and has deep Consulting expertise in business change management, innovation, and transformation.

Lance Levy, who led Capco as CEO for over a decade, assumes a Strategic Advisor role to continue to support Capco and Wipro’s overall Consulting strategy.

Gaurav Soni appointed as Perfetti Van Melle’s head of media

In his career spanning over 15 years, Soni has worked with some of the top companies and agencies like Samsung Electronics, Starcom, Mindshare, Dainik Jagran, Lodestar Universal Mccann, Dentsu Communications, The Nielsen Company.

In his last role, Soni was head of media at Domino’s. He joined the company in 2022.

Castrol and bp sign Shah Rukh Khan as brand ambassador

Shah Rukh Khan remarked, “I am thrilled to associate with Castrol, a brand I’ve long admired for its commitment to performance. As a fellow automobile enthusiast, I believe Castrol’s dedication perfectly aligns with my pursuit of excellence. Together, we aspire to inspire and empower drivers to revel in the joy and liberation of the open road, safely. I am eager to embark on this journey together.”

Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol, showcasing their wide range of products.