Vandana Luthra, Founder, VLCC writes, ” As an entrepreneur, the challenge during the initial stages was one of perception. People were familiar with beauty parlors but the idea of a Transformation Centre that provides a solution from head-to-toe was perceived as futuristic.”
UNIQLO’s Nidhi Rastogi on partnership with Katrina Kaif and new summer collection
Nidhi Rastogi, Marketing Director at UNIQLO India says Katrina is someone whose style aligns seamlessly with UNIQLO’s LifeWear philosophy of simplicity, functionality, and timelessness.
Electric vehicles hit 15 percent of BMW’s total sales across the world
BMW delivered 2,554,183 premium vehicles in the year to the end of December 2023. The company’s range of fully-electric vehicles was a key growth driver.
Jindal Steel highlights India’s spirit through ‘The Steel of India’ campaign
In a two-minute film and a series of portraits, Jindal Steel pays homage to the country by celebrating steel and the steely resolve of Indians, stated the company.
AiyyoShraddha, National Creators Award winner: We didn’t know we’d get to interact with the PM on stage
“The weight of this award is not lost on me and every time I write my content I don’t know if it’s a good thing or bad, but there’ll be a tiny voice saying, ‘You’ve been awarded a National Creators Award. Don’t do anything silly’,” AiyyoShraddha tells Storyboard18 in an exclusive interview.
Bajaj Electricals’ Rajesh Naik on Mumbai Coastal Road Project and enhancing urban landscape for future generations
Rajesh Naik- Head of Lighting Solutions, Bajaj Electricals Limited shares the lighting vision of Bajaj Electricals for the Mumbai Coastal Road Project.
Adidas marketing, point-of-sale expenses decreased 8 percent to euros 2,528 million in 2023
Adidas revenues in APAC grew 7 percent, driven by growth in sportswear major’s own distribution channels. It said 2024 will be a great year to showcase its brand with the Olympics, Paralympics, EURO 24, Copa and all the other sports events.
TikTok to take on Instagram by launching new photo sharing platform
TikTok is set to launch ‘TikTok Photos’ to challenge Instagram’s dominance in photo sharing, as Instagram focused on videos with Reels to compete with TikTok, prompting TikTok to create its own photo sharing app.
SEBI accuses Subhash Chandra of concealing details in Zee fund diversion case: Reports
As per an August 14 SEBI order, Chandra and Goenka was barred from holding the position of a director or a KMP (Key Management Personnel) in Zee Entertainment Enterprises Ltd, Zee Media Corporation Ltd, Zee Studios Ltd. (wholly owned subsidiary of Zee Entertainment Enterprises Ltd.); Zee Akaash News Pvt Ltd (wholly owned subsidiary of Zee Media Corporation Ltd.).
D2M will be the UPI moment for content: Shashi Sinha’s snap take on M&E growth and disruptions
Storyboard18 caught up with Shashi Sinha, CEO of IPG Mediabrands India, to get his distilled take on key findings from the FICCI-EY media and entertainment industry report.