Leo Burnett India launches languages-focused practice LB Regional

LB Regional is also set to release a quantitative consumer survey in collaboration with YouGov across 10 states. Its aim: to indicate the opportunities that business leaders have by going into deeper pockets of India and share actionable insights, with focus on six key categories – food, fashion, health, money, mobility and relationships. (Representational image via Unsplash)

LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients’ needs for regional markets.

Why did WhatsApp use a classic Hindi song for its user-safety campaign ‘Scam Se Bacho’

Conceptualized by BBDO India, the Scam Se Bacho ads have been directed by Shimit Amin, a film director and editor known for award-winning films like 'Chak De! India'.

WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message – ‘Scam Se Bacho’

CXO Moves: Dabur’s Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India

Omnicom Media Group (OMG) India has appointed Anand Chakravarthy as its chief growth officer.

Kapil Ohri joins Tata Business Hub team in Bangalore and Anand Chakravarthy, who joined an edtech firm last year, is back on the agency side as Omnicom Media Group India’s new chief growth officer.

Mast & Meh: Parle serves a crisp ad, a Licious biryani spot flops; plus Naukri, Duroflex, Redmi ads review

The new Naukri.com commercial scores high on relatability. (A still from Naukri.com's ad film)

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

CXO Moves: Wingreens gets its first group CMO; top executives quit Facebook, OYO & Future Group

Flipkart senior VP Prakash Sikaria has quit to start his own business, Narayana Health has a new chief marketing officer, and Rachin Khanijo is Sony Entertainment Television's new marketing head. Representative Image via Unsplash

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Throwback: Wah Taj! Effort that leads to perfection

Ustad Zakir Hussain. (Photo: Krupasindhu Muduli via Wikimedia Commons 3.0)

The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.