DoT’s technical arm has new draft on D2M tech standards in final stages: Report

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

D2M technology will allow beaming of live TV content directly to mobile phones without a cellular data connection.

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CTV to be the largest distributor of content on large screens by 2030: Report

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

Connected TVs to start scaling more quickly and reach 100 million by 2030, states the FICCI – EY report on the media and entertainment industry.

Sudha Murty: All you need to know about the philanthropist, author, symbol of “Nari Shakti”

Her recruitment at TELCO is an intriguing tale. While Sudha Murty was studying at the Indian Institute of Science, Bangalore in 1974, she was awarded a scholarship to pursue a PhD in America. However, during her final year of M.Tech, she came across a job opportunity at Tata Telco, which is now known as Tata Motors. (Image source: Moneycontrol)

Everything you need to know about Sudha Murty, who she is, her work and more – from why she spells her surname Murty and not Murthy and her saree collection to her Rajya Sabha nomination.

Publicis Groupe’s BBH India onboards Nisheeth Srivastava as executive creative director

In advertising, Nisheeth Srivastava started his career with Mudra Ahmedabad as an account planner and moved to Lowe Lintas as a copywriter. He has worked on a diverse set of brands like Moov, Krack, Google pay, Dulux Paints, OLX, Philips to name a few.

Based out of Delhi, Nisheeth Srivastava’s mandate involves working across brands handled by both offices of the agency and reporting directly to Parikshit Bhattaccharya, chief creative officer of BBH India.

Viewership of non-cricket sports on TV fell by 39 percent in 2023: Report

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

The FICCI – EY report on the media and entertainment industry highlights shifts in viewership.

Union Minister Ashwini Vaishnaw on Google vs Indian apps battle: Startup ecosystem must be protected

On March 1, Google announced it would remove apps from 10 Indian developers, including Shaadi.com, Naukri.com, jeevansathi.com, and Bharat Matrimony, from its Play Store in India for non-compliance with its billing policies.

The Union Minister said, “Ultimately, the startup ecosystem and the people who have created so much value in our society, in our economy, in our people’s lives, creating such innovative solutions, they must be protected.”

Parle-G Dark. It’s for real! Parle-G officially launches new variant, Parle-G Dark

The product has been initially launched in Maharashtra and is now available in mom and pop stores. The company also plans to gradually introduce it across the entire country. However, it is not yet available in malls or on e-commerce platforms. (Image source: Ramsa Chaudhary via X)

Parle-G Dark, featuring chocolate flavouring and updated packaging as Dark Cocoa Biscuits, garners excitement among consumers.

‘Poacher’ producer Alia Bhatt sparks controversy by carrying leather bag despite animal welfare advocacy

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Alia Bhatt, Gucci’s global brand ambassador, faced backlash after appearing at a Mumbai event with a $2800 black leather bag. Reddit users criticised her for a contradiction between her personal values and promotional activities.

Britannia to use digital, social, product packs to promote HerStore marketplace, says CMO Amit Doshi

Amit Doshi, CMO, Britannia Industries stated, "HerStore is for each and every woman out there who has an idea. If they are already running a business for a product or service - we hope for HerStore to give them a platform for further scaling it up. With the community being enabled on HerStore later, we hope the constant knowledge transfer will also lead to the birth of several aspiring womenpreneurs."

Amit Doshi, Chief Marketing Officer of Britannia Industries Ltd, sheds light on the genesis of the HerStore marketplace for women entrepreneurs, the “acts not ads” approach and how the platform works.