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YouTube overtakes TV in terms of reach in Hindi-speaking states: FICCI EY report

YouTube is the largest OTT player in India with around 467 million users and a reach of 90 percent. (Representative image by Christian Wiediger via Unsplash)

YouTube viewership has increased because of the increase in high quality and niche content on OTT platforms. Also, connected TV is being rapidly adopted across India.

Bookstrapping: The W factor in literature

In our column today, we present a cross section of favorites from celebrity women readers. (Image source: Amazon)

Women’s contribution to literature has obviously brought a better understanding of the world. By sharing their point of view, using their own bylines and making their voices heard, they have been powerful agents of change, states Reeta Ramamurthy Gupta.

AnyMind’s Otohiko Kozutsumi and Rubeena Singh on gaming, influencer marketing and more

Otohiko Kozutsumi - Co-Founder and Chief Commercial Officer AnyMind Group (left). And Rubeena Singh, Country Manager, India and MENA (right)

In India, there are around 400 million users, ranging from 350 to 400 million and they’re all playing casual games.

General election 2024: BJP leads show with surge in FOMO Marketing and digital spends

Political parties and brands share some surprising similarities in marketing, but there are also key differences (Image source: Moneycontrol)

The current election like every other time is more expensive than the previous ones. However, what is truly changing like never before is the marketing strategy.

Facebook, Instagram global outage: Mark Zuckerberg’s valuation drops by $ 2.79 billion

Zuckerberg underscored AI's significance to Meta in his emails, expressing his desire for collaboration between the recipient and the company.

However, Mark Zuckerberg continued to maintain his position as the world’s fourth richest person on the Bloomberg Billionaires Index.

Govt to launch ‘NITI For States’ DPI platform; Viksit Bharat Strategy Room to be inaugurated

The ‘Viksit Bharat Strategy Room’ being inaugurated is an interactive space where users will be able to visualise data, trends, best practices and policies in an immersive manner allowing them to make a holistic assessment of any problem statement. (Image source: IndiaMART)

NITI For States platform is a cross-sectoral knowledge platform designed to become a Digital Public Infrastructure (DPI) for Policy & Good Governance.

Nestle’s Suresh Narayanan: There is a belly of the market that is hurting somewhere

Suresh Narayanan revealed that the foods major Nestle faced higher inflation in 2023 compared to the preceding years, including 2020 and 2021.

“India is undeniably a strong consumption story in the long term. However, we must recognize and address the hurdles, especially in the middle and upper-middle-class segments,” said Nestle chairman Suresh Narayanan.

ITC, Prataap Snacks, PepsiCo, Balaji Wafers, under DGGI scanner for alleged tax evasion: Report

The government had, in 2023, clarified that any snacks that have been prepared by extrusion process should attract 18 percent and not 12 percent as is being paid by the industry currently. (Image source: Unsplash)

Directorate General of GST Intelligence (DGGI) has escalated its crackdown on nearly 10-12 FMCG companies.

TRAI to issue new broadcast-policy consultation paper in next few days

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

TRAI Chairman Anil Kumar Lahoti said the Authority has completed the process of pre-conversation for a broadcast policy.

RK Swamy IPO sees strong demand from retail, HNI investors

The company plans to utilise the proceeds from the issue for various purposes, including funding capital expenditure, meeting working capital requirements, investing in IT infrastructure, and establishing new customer experience centers. Additionally, a portion of the funds will be allocated for general corporate purposes.

“We have been competing to the extent we can with our own resources, and I think we need to step up the competition with the multinational companies,” the promoters told Storyboard18.