For the final leg of the privacy campaign, on September 4th, WhatsApp announced a partnership with Ranveer Singh to promote message privacy where he talks about how WhatsApp’s multiple layers of protection give him control over his most private conversations.
In a candid conversation, the actor opened up about what’s in his phone and how he protects his most private conversations on WhatsApp. The video almost has Singh spilling the beans but instead educates people on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock, screenshot blocking for view once messages on WhatsApp.
Talking about the collaboration with WhatsApp, Singh, said, “With more and more private conversations happening online, our privacy needs are also evolving. From sharing my most private thoughts with my friends and family to discussing work, my WhatsApp has private information like film scripts, my financial details. The cool thing about WhatsApp is that with its layers of privacy I know my conversations are always secure and with features like chat lock, I can password protect my most private and important chats so that even though my phone changes hands, my chats don’t.”
Vyom Prashant, director, consumer marketing at Meta, said, “We’re thrilled to partner with Ranveer to bring alive the multiple ways in which WhatsApp protects our users’ privacy, in an entertaining, informative, and relatable manner. We believe this partnership along with our campaign on privacy, demonstrates to our users that they always have a safe and private space on WhatsApp for their conversations.”