Tag: Ad Agency

Wavemaker India hires George Kovoor as chief creative officer

George Kovoor is an accomplished creative leader with three decades of experience in digital, social, tech, and mainline advertising. Over the years he has led creative teams across advertising agencies like Lintas, FCB, Digitas LBi and Ogilvy among others.

Kovoor joins Wavemaker after his eight-year-long stint with Ogilvy where he was digital lead – Mumbai and South operations.

Wavemaker India’s Vishal Jacob: Our product is our people and transforming them becomes critical

"Personally, I am excited about Generative Artificial Intelligence. Artificial Intelligence has been there for a while. However, the conversation around Generative Artificial Intelligence has picked up quickly because it is helping in creating content. That’s something consumers and brands haven’t experienced before. Of course, it has its pros and cons. Interesting times ahead for sure," says Vishal Jacob, chief digital and transformation officer, Wavemaker India

Vishal Jacob, chief digital and transformation officer, Wavemaker India, on new client demands, what excites CMOs these days, talent and skills in demand, and more.

Dentsu Merkle’s Pete Stein: From the standpoint of data and tech, the market in India is rich

Pete Stein says, "AdTech and MarTech will continue to be central to everything Merkle would do. It is what enables the experiences of the connected customers which helps our clients drive towards. If your goal as a business is to build it around the customers and their needs, you cannot achieve that without the right AdTech or MarTech in place."

Pete Stein, president, Merkle Americas spoke on the India market’s potential, top digital marketing trends, and importance of AdTech and MarTech.

Work Culture: How Kochi-based indie agency Maitri takes care of employees

Francis Thomas, who is the group creative head at Maitri, took to social media to talk about what it is like to live and work in a city like Kochi. Thomas also talks about how Maitri as an agency goes out of its way to take care of employees and keep them together like a family. (Representative Image: Clay Banks via Unsplash)

The Internet is loving Kochi-based Maitri’s approach to work culture, work-life balance and more after its group creative head Francis Thomas spotlighted it on social media.