Advertising – Page 65

IndIAA Awards: MullenLowe Lintas, Mindshare, Ogilvy, Madison, TBWA, win at IAA India chapters awards

The campaigns awarded are chosen by a CEO Jury from top marketing companies and recognises the collaborative nature of the work. Therefore IndIAA Awards are received by all the co-creators of work on the same stage – marketing heads and creative, media, marketing and PR agencies professionals involved. (Stills from the ads)

The IndIAA Awards by IAA India chapter recognized winning campaigns like Ariel’s #ShareTheLoad, Dove’s #StopTheBeautyTest, Tanishq’s The Superwoman, among others, that stirred discussions nationwide, getting both critical and commercial acclaim.

Indians still think from the heart, we should be proud of that: Suresh Narayanan, Nestle India MD

Suresh Narayanan revealed that the foods major Nestle faced higher inflation in 2023 compared to the preceding years, including 2020 and 2021.

Nestle India chairman and MD, Suresh Narayanan, on the rise of AI and impact on creativity.

Dhara ad: When Parzaan Dastur’s love for jalebis transformed the fortunes of Dhara

The ad was released on Doordarshan, and on private channels like Zee and Sony. Following the release of the commercial, Dastur went on to be known as ‘Jalebi boy’. (Stills from the ad)

There was a time when the withdrawal of subsidy from the Dhara brand of cooking oil led to plummeting sales. But the ‘jalebi’ commercial and the childlike innocence of Parzaan Dastur turned the tide for the brand.

Jupiter releases a mockumentary film on ‘End of shady loan apps’

By narrating a heartwarming story of one such Pehelwaan, Jupiter showcases the high-interest rates, hidden terms and conditions, and the dangerous repercussions of taking such quick loans. (Stills from the ad)

The film is about a Pehelwaan – a henchman hired by such instant loan apps which uncovers the dark realities of taking instant loans, especially month-end loans, from such apps.

The role of AI in personalized advertising

According to GIPSI, the HI+AI insights division of Tonic Worldwide’s annual new year insights report, just like engineering sleep solutions, consumers are also looking up for other trends such as AI, going green, gender equality across digital platforms. (Representative Image: Steve Johnson via Unsplash)

AI-driven personalized advertising does not stop at delivering tailored ads. It extends to real-time optimization.

Elon Musk’s X lifts ban on political ads

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

The decision comes into effect ahead of the 2024 US Presidential elections.

31 out of 100 edtech ads made superlative claims: ASCI report

According to the report, edtech communication was skewed towards traditional and popularly acceptable domains rather than encouraging curious self-learners inclined towards unconventional career choices. (Image by Julian Hochgesang via Unsplash)

Among many other things, the report found that only one in four ads depicted both boys and girls as protagonists. For the role of the single protagonist, boys were chosen 1.8x times over girls.

ITC’s Ali Harris Shere on combining “two fantasies” – SRK and Dark Fantasy

The brainstorming session establishing a stronger connection between the Sunfeast Dark Fantasy range of comestibles and consumers culminated in the 'Har Dil Ki Fantasy’ campaign with none other than Shah Rukh Khan.

With the Har Dil Ki Fantasy campaign featuring Bollywood star Shah Rukh Khan, ITC’s Sunfeast Dark Fantasy range seeks to connect across multiple consumer segments.

P&G Hygiene and Health slashes ad spends by 45% for June quarter

PGHH spent Rs 53.54 crore on advertising and sales promotion in the June quarter of the year 2024, a sharp decline from Rs 96.92 crore spent in the corresponding quarter of the previous fiscal. The ad spent in the previous quarter ending March 31, 2023, was at 106.53 crore. (Image source: Moneycontrol)

The company cut down its ad spends by 9.5 percent in the full year over the previous year.

We love creativity but will keep annoying you if you cross the line: Rohit Kumar Singh

Rohit Kumar Singh says, "We also must realise that this regulation versus innovation debate is something the whole world is struggling with. If you regulate too much, then technology will not develop. If you regulate too less, then it is harmful."

Rohit Kumar Singh, Secretary, Department of Consumer Affairs highlighted inflation management, especially in terms of commodities, and protecting the interests of consumers.