Tag: Advertising

Explained: Eastman Kodak Company-JWT-O&M association; birth of the ‘Kodak Moment’

One of the key marketing tactics adopted by JWT was building a loyal customer base that would buy into the brand’s core values and its products repeatedly. Hence, the colour ‘yellow’ was used as a key element of the brand which appeared in most of the advertisements. (Stills from the ad)

In 1997, Ogilvy & Mather bagged not just the consumer imaging business but also the media duties of Eastman Kodak Company, which were worth $40 million and $260 million, respectively. Storyboard18 takes you through how O&M rose to Kodak’s expectations and a lot more.

Volkswagen’s Abbey Thomas on ‘You’re in a Volkswagen’ campaign, women being the major influencer, and more

In the ad film, the brand is the sole celebrity. Every frame highlights the prowess of the cars i.e. Tiguan, Virtus and Taigun, the safety factor involved, and the ease of convenience that comes along with owning a VW. (Stills from the ad)

The campaign ‘You’re in a Volkswagen’ encompasses the entire journey of experiences people have on a day-to-day basis.

News18 India launches ad campaign to announce its dominance in Hindi news segment

On the digital front, News18 India received 27 percent more video views on Facebook compared to Aaj Tak in July. Moreover, News18 India was also ahead of Aaj Tak by 12 percent in terms of YouTube views last month.

The targeted campaign with a hard-hitting, striking creative breaks the category code to drive home the message and reiterates News18’s prominence in the Hindi news segment with a high impact.

Mars Wrigley ropes in Jasprit Bumrah for its 25 year old Boomer ad campaign

In the TVC, Bumrah, and his teammates leave after a practice session in a frightfully obscure setting. Playing with catchphrases like– ‘Har pal fun kar, Boom Boom Boomer!', the TVC truly brings you the attributes of Boomer and Bumrah together. (Still from the ad)

The latest TVC builds on ‘Boom Boom Boomer’ jingle evolving its humorous essence to ‘Har pal fun kar, Boom Boom Boomer!’

PM Modi posts on Moneycontrol’s Bullish On India campaign; says India’s a beacon of hope

‘Bullish On India’ will put a spotlight on India's vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India's growth trajectory.

‘Bullish On India’ will put a spotlight on India’s vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India’s growth trajectory.