Tag: Advertising

Gwalior Suitings: When the Pataudis saved a little lamb, the brand’s fortune changed

The commercial, which was shot on a 30 mm film and released on Doordarshan, went on to grace the cinema screens, too. “Cinema advertising was very popular during that period. We did 60 second versions for the cinemas. Thirty seconds, some 45 seconds and 15 seconds for television,” George Mangalath Thomas stated. (Stills from the ad)

‘The Lamb’ commercial, featuring veteran actor Sharmila Tagore and late former captain of Indian cricket team Mansoor Ali Khan Pataudi, set the tone for celebrity advertising. It was hailed as one of the early pioneers of celebrity advertising, and ran for seven years.

A slow death for linear TV as audience & advertisers embrace the digital medium

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Indian broadcasters never made a sincere effort to engage with their audience. They started out by catering to the lowest denominator, and more than two decades later, the script continues to be the same. If the future seems blurred today, it’s because they didn’t read the writing that had been on the screen.

Ikea India showcases anamorphic billboard to display how Its products can adapt to changing needs

Currently, 72 percent of customer orders in existing markets are fulfilled via Electrical Vehicles. With this expansion, IKEA aims to build further capacities in its supply chain, making it more sustainable.(Representative Image: Zheka Kapusta via Unsplash)

The campaign revolves around three concepts: furniture that makes space for you, furniture that moves with you, and furniture that grows with you.

Explained: Tom Cruise’s brand playbook

With well-known brands finding themselves a part of Tom Cruise’s films and promotions, his estimated earnings touched $100 million in 2022. (Image source: Frankie Fouganthin via Wikimedia Commons 4.0)

The action-movie star has endorsed various brands, including an association with Ray-Ban since 1983.

ITC’s Sunfeast announces Shah Rukh Khan as new brand ambassador for Dark Fantasy

The brainstorming session establishing a stronger connection between the Sunfeast Dark Fantasy range of comestibles and consumers culminated in the 'Har Dil Ki Fantasy’ campaign with none other than Shah Rukh Khan.

The campaign is set to launch across India in 8 different languages. It will be broadcasted across digital, social media platforms and television channels, forming an integral part of the comprehensive pan-India media plan.

AI led Kofluence partners with ASCI

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.