Tag: Advertising

Understanding a market is not possible by sitting in air-conditioned rooms in Bombay: Ogilvy’s Piyush Pandey

Pandey's pivotal role in drafting the IPL proposal in the mid-1990s underscores his enduring connection to the sport and his foresight in recognizing the potential of a franchise-based cricket league in India.

Legendary ad man Piyush Pandey, who is the executive chairman of Ogilvy India talks about the India-Bharat opportunity, advertising strategy for Bharat and the challenges of penetrating Bharat for companies. He said, “Reaching out is a matter of availability and affordability. In terms of advertising and communication, it would be stupid to do two kinds of communication (one for Bharat and one for India, as marketers differentiate). For years I have been involved with Fevicol, we never did two kinds of advertising.”

#BlastFromThePast: Rephrase.AI’s Jay Morzaria’s all-time favourite ads are…

The 80s were the time when the Cola wars had begun. And since then, Pepsi has remained a huge spender in terms of getting some of the most popular faces as brand ambassadors. In this one, they got the 80s poster boy, Michael J. Fox, trying desperately to score points with a beautiful neighbour who has just moved in. (Stills from the ads)

For Jay Morzaria, creative head, Rephrase.AI, the ‘Got Milk’ spot, Fevicol’s ‘Dum Laga Ke Haisha’ ad, and Pepsi’s commercial featuring Michael J. Fox, tickle his creative nerves even after so many years.

Find out which Indian political party got the rights for Billy Joel’s Grammy-nominated song

Almost 10 years ago, Mulayam Singh’s Samajwadi Party had bought the rights to Billy Joel's popular song. To attract young voters, the party chose the American singer’s 1989 hit and adapted it into Hindi ahead of the 2014 general elections. (Image sourced from Moneycontrol)

The Samajwadi Party had bought rights to Billy Joel’s popular song “We didn’t start the fire” and reworked the lyrics in Hindi to promote Mulayam Singh Yadav before the 2014 general elections.

Shopping habits: comfort and convenience matter more than price for Gen Z and Millennials

The study highlights that brands can prepare for pre-festive excitement and beyond by tapping into category-specific user insights to craft tailored experiences like special offers and engaging content. (Representative Image: Erik Mclean vis Unsplash)

Key findings from a Havas Report on how India buys and how tech shapes e-commerce experience.

Why is a Korean, Russian, French, and Spanish mariachi band speaking in Hindi in Scapia’s ad film?

The films, directed by Fusion Films, which spans South Korea, Spain, and France, show foreign locals speaking Hindi while narrating the features of the Scapia Federal Credit Card. The foreign actors learned to speak Hindi to give an authentic experience to the viewers.

The travel fintech’s debut brand film features foreign actors who speak Hindi and entertain the audience while talking about the credit card’s travel benefits.

Ranveer Singh promotes message privacy in Whatsapp campaign

In a candid conversation, the actor opened up about what's in his phone and how he protects his most private conversations on WhatsApp.

The video almost has Ranveer Singh spilling the beans but instead educates people on the importance of private and secure messaging with simple privacy features like end-to-end encryption, chat lock, screenshot blocking for view once messages on WhatsApp.