Advertising – Page 63

WPP CEO Mark Read’s ambition to double the size of India business in 5 years

Mark Read stated that WPP sees AI as an opportunity rather than a danger, and that AI would complement, not replace, human innovation.

WPP’s chief executive officer Mark Read on India’s global clout and the market’s importance in WPP’s scheme of things.

Bollywood celebs are in so many ads; sometimes people don’t bother to look at the campaign: Manoj Tulsian, Greenply CEO

NT Rama Rao Jr has left a global footprint because of the movie RRR which was nominated for and won an Oscar for Best Song.

Manoj Tulsian, joint managing director and CEO, Greenply Industries, shares insights on the new campaign, looking out for the carpenter community, and more.

Is Dheeraj Sinha joining FCB Group?: Exclusive

Insiders suggest Dheeraj Sinha's appointment at FCB Group is a factor of his leadership and contribution in turning around Leo Burnett's fortunes, bringing fame and awards to the agency, and turning it into a future-ready firm.

Dheeraj Sinha, who recently quit Leo Burnett, part of Publicis Groupe, is expected to join FCB, agency insiders told Storyboard18.

Welspun ropes in dentsu X as its partner for integrated media solutions

The agency’s purpose-driven media expertise combined with the network’s strategic foray into practices like Martech (big data, analytics, CRM, CDP) gaming, omni channel commerce, and content will help the brand to further build upon revenues. Welspun’s brands have been highly active on digital and traditional media platforms, engaging with consumers across multiple touchpoints. (L to R: Manjari Upadhye, Anita Kotwani, and Jose Leon)

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

Red Bangle hires Ankur Bora as SVP – business development and client servicing

Ankur Bora will play a critical role in strengthening relationships with Red Bangle’s clients.

Ankur Bora will be responsible for accelerating Red Bangle’s new growth opportunities and bolstering the business.

WPP promotes COO Andrew Scott to board

Andrew joined WPP in 1999 as director of corporate development.

Andrew Scott’s additional mandate is to improve operational effectiveness.

India is a shining light for us: Alex Lubar, DDB Worldwide

Alex Lubar was appointed president and chief operating officer of DDB Worldwide last October 2022, following ten years at McCann.

Alex Lubar, global president and chief operating officer of DDB Worldwide, said India is a shining light for DBB and it has energy, dynamism and excitement.

GroupM collaborates with SeenThis to cut digital ad carbon emissions

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.

Google introduces ‘Limited Ads Serving’ policy to curb misleading ads

Advertisers who did not have an advertising history or a track record of good behaviour could experience their ad impressions being limited, until they caught up and built a track record, Google was quoted saying in a news report. (Representative Image: via Unsplash)

The search giant will now have a ‘get-to-know-you’ period for advertisers it doesn’t know well. Google will also provide a helping hand to advertisers by advising them on how to come up with clear ads.

Regulatory delays prolong legal ambiguity as betting firms continue to openly advertise

The government has mandated the offshore entities in the space to officially register within the country, ensuring transparency and adherence to the 28 percent GST slab. Key compliance areas include the clear display of rules, privacy policies and user agreements on their platforms. Additionally, platforms are required to appoint resident grievance officers, chief compliance officers and nodal contact persons, all based in India.. (Representative Image: Chris Liverani via Unsplash)

Media platforms, celebrities, and sponsors involved in promoting or advertising illegal betting sites continue to face the risks associated with promoting unlawful activities.