Tag: Advertising

Why Tamil Nadu is a special market for Britannia

According to Amit Doshi, Tamil Nadu is a rewarding market for marketers. “They (consumers from the state) want the best from brands. From the quality of content to the quality of products, it’s also a market that rewards you for putting newer experience out there. They are willing to pay a premium if you are experimental. We saw this with Milk Bikis Classic,” he explains. (Images: Stills from Milk Bikis' latest campaigns)

Milk Bikis is Rs 1,000-crore brand for the food major, and enjoys a 90 percent market share in Tamil Nadu. The brand is familiar to many generations and that’s the thread Britannia is picking to weave marketing stories for Milk Bikis.

Apple event: Take a look at Tim Cook’s cameo in Apple’s latest ad

As part of Apple 2030 and the company’s broader environmental efforts, the company has also ended the use of leather across all of its product lines, announced its first entirely fibre-based packaging for the new Apple Watch line-up and continued to expand the use of recycled materials in iPhones. (Stills from the ad)

Fans were all praise for the ad featuring Hollywood star Octavia Spencer and the tech company’s CEO Tim Cook, as well as the message conveyed

Contextual advertising has boosted CTR by 164 percent: Report

The telecommunications (TEL) sector, i.e., smart and mobile phones, performed well in the first half of 2023, with a 12 percent increase in value despite a slight 4 percent decrease in volume. (Image via Unsplash)

The campaign was launched to evaluate the engagement rate during the festive season, covering five major metropolitan hubs, including Delhi, Mumbai, Chennai, Kolkata and Bengaluru. It was executed across a diverse network of over 1,000 websites.

Cricket World Cup to drive festive advertising, spends to grow 15 percent

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Ad spends for sports-related advertising could reach Rs 9,000-10,000 crore this year, with cricket accounting for the lion’s share.

#BlastFromThePast: Pine Lab’s Nikhil Narayanan picks his all-time favourite ads

Nikhil Narayanan, creative head, Pine Labs, shares ads that from the past that are hard to skip even now, and a book that shaped his career. (Image source: Onida via Youtube, The Great Ads via YouTube and Amazon)

Nikhil Narayanan, creative head, Pine Labs, who is a popular voice on social media, also shares with ours readers a note on a book that convinced him to pick advertising as a career.

WPP’s CEO Mark Read: When the hype around AI declines, that’s when we still need to invest

Mark Read, CEO, WPP, says, "AI is fundamental to WPP’s business in the future and it has been in some ways for some years in our media business and in our production business. What's changed with generative AI, we've seen the ability for computers to do things that we thought only humans could do. Produce images, take photos, create videos, write copy and poems - all of those things that our creative people do."

WPP could double the size of the business in India in the next five years, said CEO Mark Read, as he shared his views on AI, the hype around the technology, AI’s impact in elections and elections’ impact on advertising. In an interview with Storyboard18, Read also spoke about India on the global stage: “India is the world’s most populous country, the world’s fifth biggest economy, heading to be the world’s third biggest economy. In a time of some turmoil in global relations, it is great to see India taking a lead.”

Cheil bags creative mandate of TVS X

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The 360-degree mandate, which also includes the launch of the new campaign Thrilletric, includes strategy, planning and creative direction.

70 percent Indian consumers to spend more this Diwali: Study

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

The findings of the study reflect an always-on branding strategy is the key in engaging consumers effectively. When shopping for Diwali, more than 58 percent of Indians consider themselves to be planned shoppers, while almost 45 percent regard brand trust as an important factor in their Diwali shopping decisions.

Big Move: Dheeraj Sinha is FCB Group’s new CEO for India, SA; Rohit Ohri promoted to global role

Dheeraj Sinha joins the agency from Publicis Groupe, where he was CEO of Leo Burnett South Asia and Chairman of BBH India and he led the business transformation across Leo Burnett, Leo Burnett Orchard, BBH, Publicis Business and Publicis Health. (Pictured: (L TO R) Dheeraj Sinha and Rohit Ohri)

Storyboard18 was the first to report Sinha’s move to FCB. Sinha, who recently quit Leo Burnett, will report to FCB’s Global CEO Tyler Turnbull.