Advertising – Page 61

Amazon rolls out ‘Khushiyan Apno Ki, Aur Apni Bhi’ campaign

The campaign kicked off across digital mediums on September 15. (Stills from the campaign)

This campaign highlights the importance of self-care or self-love and the need to embrace ‘Me’ within ‘We’ this festive season.

The Advertising Club elects Havas’s Rana Barua as president

The expansion of Barua’s scope adds nine additional markets under his leadership in his new role as Group CEO India, South East and North Asia.

Partha Sinha will continue as a member of the managing committee as the immediate past president for the ensuing year.

Is WhatsApp going to start showing ads in chat screens?

The focus of the program is to implement a four-pillar approach – detection, prevention, reporting and driving awareness around the escalating spread of deepfakes along with building a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. (Representative Image: Mika Baumeister via Unsplash)

Reports have suggested that WhatsApp is going to show ads in chat screens. The Meta-owned messaging app however has denied it.

Srinivasan K Swamy elected as chairman of ABC

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan K Swamy has been elected for the year 2023-2024.

IKEA ropes in McCann for handling its global branding

In February 2023, IKEA, has called for a creative pitch India. Storyboard18 was first to report about it. In April, the company hired Leo Burnett India as its creative partner for Indian market. (Representative Image: Jueun Song via Unsplash)

As per the new mandate, McCann is assigned to work on campaigns that focus on reinforcing IKEA’s mission of “creating a better everyday life” for all consumers.

Sara Ali Khan brings a quirky Indianness which is so Kurkure: PepsiCo’s Aastha Bhasin

"With Kurkure, we keep the consumer at the centre of everything we do. We continuously engage. It’s an overall journey, where we understand the larger micro trends in consumer behaviour that will ultimately shape demand for the category," says Aastha Bhasin, category lead - Kurkure, PepsiCo India. (Stills from the ad)

Recently, PepsiCo launched Kurkure Chaat Fills and a campaign surrounding it starring Bollywood actor Sara Ali Khan. Storyboard18 connected with Aastha Bhasin, category lead, Kurkure, PepsiCo India, where she touched upon Kurkure Chaat Fills, the evolution of snacking trends and the target audience, and much more.

MobiKwik partners with Manoj Bajpayee for campaign on credit card bill payment solutions

A still from the ad

The films present app features like timely payment reminders, instant bill settlement, detailed analytics of credit card spending and real cashback. Each film concludes with a succinct tagline: “MobiKwik, the no-nonsense app.”

Potential ad spend of around Rs 30,000-40,000 crore expected during this festive season

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

Sports will be a significant contributor to the higher ad spends as these events attract diverse and sizable audiences. Digital’s share in ad spends is expected to reach 56 percent in 2023.

Sociowash bags the social media mandate of LEAD, a school edtech company

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

Sociowash will be responsible for boosting LEAD’s social media presence and increasing the brand visibility of the edtech school brand by deploying creative campaigns, from the agency’s Mumbai office.

Dentsu Creative India wins digital creative accounts for Torrent Pharmaceuticals’ brands

This partnership comes at a time when Torrent Pharmaceuticals' brands Shelcal and Unienzyme are making their debut in the OTC (Over-the-Counter) market. (Pictured (L to R): Sahil Shah and Manika Juneja)

Dentsu Creative has bagged the digital creative mandate of Shelcal and Unienzyme in a a multi-agency pitch.