Advertising – Page 69

Yashraj Mukhate: The best jingle is when audience don’t realise that it is an ad

The video has taken many by surprise, impressing them with its innovative approach.

Yashraj Mukhate is probably best known for the ‘Rasode Mein Kaun Tha’ meme fest. What is not very well-known is that Mukhate started his career composing jingles for brands and corporations. In a conversation with Storyboard18, Mukhate spoke about the filters in brand endorsements, the use of musicians by brands, and a lot more.

Vi partners with Mumbai’s Dabbawalas to test Vi GIGAnet

While they tested the network in areas with good experience, based on their feedback, a team of Vi network engineers continued to reinforce the network in locations from where they reported weaker experience. (Stills from the ad)

Partnering with Dabbawalas, Vi got them to torture test Vi GIGAnet to understand where the network was seamless and where it needed strengthening on parameters such as data, voice calling, video streaming, gaming etc.

How Tata Tea spun a yarn of cultural pride this Independence Day with Desh ke Dhaage campaign, reveals Puneet Das

Each pack serves as a radiant canvas, bringing alive the artistry of Indian craftsmen and their timeless creations. From the Benarasi Silk in Uttar Pradesh to the Kanjeevaram from Tamil Nadu, from the Muga Silk of Assam to the Paithani of Maharashtra, to PhulkarI of Punjab, each handloom spins a yarn of cultural pride.

Tata Tea Premium celebrates the art form of handlooms through the Desh Ke Garv initiative and chooses iconic singer Usha Uthup as the voice of the Desh Ke Dhaage campaign.

Dentsu Creative India hires Aneesh Jaisinghani as senior group executive creative director

Prior to this, Aneesh Jaisinghani was the senior executive creative director at Cheil India, where he successfully led Samsung's mobile business.

Aneesh Jaisinghani will be reporting to Joy Mohanty, chief creative officer – North, Dentsu Creative India.

Generative AI is good, not excellent yet: Jack Swayne, Global CEO, mSix&Partners

As per Jack Swayne, global chief executive officer, mSix&Partners, "We have to ensure that we are at the forefront of all things media, whether that’s in performance or within digital or increasingly within artificial intelligence and all that goes with that, but also within content."

Jack Swayne, Global CEO of mSix&Partners, a GroupM agency, on the skills media agencies need to hone in today’s times.

Elon Musk’s X can’t pay Blue subscribers their ad revenue-share on time

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

Elon Musk tweeted or Xed: Interest in ad rev share by content creators has far exceeded our expectations, so will take a few more days to process.

‘Media charter is a prescriptive piece to promote transparency’: Sunil Kataria, chairman, ISA

The other members who are a part of the executive council are Narendra Ambwani, director, Agro Tech Foods; Bharat V. Patel, advisor to BIC Cello (India); Paulomi Dhawan, independent director, Whistling Woods International; Anuj Poddar, managing director and chief executive officer, Bajaj Electricals etc.

What about the Indian Society of Advertisers (ISA) media charter has rankled the ad agency ecosystem?

Weekly Shorts: How brands can accelerate engagement through paid promotions

Pouring paid media dollars behind influencer content can be your ticket to stand out amid the fierce competition and a way to reach new and untapped audiences. (Representative Image: JJ Ying via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

DDB Tribal appoints Purva Ummat as Group Creative Director

Purva Ummat will report to Iraj Fraz, who heads creative for DDB Tribal.

In Purva Ummat’s decade long career, she has also worked on brands such as Aditya Birla Group, Paytm First Games, Marico. Her journey as a creative leader began early with agencies such as Dentsu Creative, McCann Worldgroup and Ogilvy.

CCI rules in favor of Subway, royalty and advertising charges not profiteering

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

The company collects royalty and advertising charges from its franchisees based on net sales declared by them for selling proprietary products of Subway. The rates of Royalty and Advertising Charges are mutually agreed upon with the franchisees, and Subway has no control over the individual products sold to customers.