Tag: Advertising

Talented creates viral ‘Aadarsh Balak’ meme campaign for Myntra

Talented agency collaborated with Priyesh Trivedi to create a billboard campaign incorporating the best of both worlds–Adarsh Balak and fashion. The billboards stand tall across the streets of Mumbai until the 10th of June.

For the millennials, Adarsh Balak has been the poster child of subversion, quiet rebellion and self-expression. Precisely why it became one of the most culture-impacting pieces of art for modern day India.

Digital allows to scale and provides branding and targeting, hence it is a complete package, Anil Jayaraj, Viacom18

Anil Jayaraj, chief executive officer, Viacom18 Sports, says, "CTV is a critical part of our strategy going forward, even on IPL we had 125 million consumers watching on CTV. That is a massive number. It is significantly bigger than any high-definition television through linear TV and it is growing really fast."

IPL2023 has been massively successful and produced high peak concurrency due to free streaming on JioCInema, digital experience localisation of languages and democratization of advertising.

Flipkart joins list of brands that advertised in NYC’s Times Square

The report shows that in 2024, significant media opportunities arise for advertisers from major cyclical sporting and political events such as UEFA EURO2024 and the US presidential election, driving increased investments both at a market and international level. (Representative Image: Anthony Rosset via Unsplash)

Flipkart’s Big EOSS sale goes global with a Times Square billboard, joining other Indian brands that have amplified their messaging using DOOH in the iconic location.

Storytelling – The answer for brands to effectively engage with their audiences

Piyush Pandey shared stories about his “memory palace” which held a mega-store of memories, anecdotes and flashes of insights collected across his life journey from Jaipur, Ranji cricket, the early advertising days and then multiple legendary Ogilvy-client partnerships. (Representative Image: Etienne Girardet via Unsplash)

Storytelling has been a timeless constant, however, in the era of digital new media, it has evolved and gained additional x-factors that allow brands to stand out in a competitive landscape.

The Bournvita brand story: From creating iconic ads to battling unexpected controversy

Over the years, advertising concepts have seen an evolution in Bournvita’s journey. Right from the ads touching upon the product ingredients to the commercials highlighting a sense of purpose, Bournvita has come a long way. (Stills from the ads)

Bournvita, which saw phases of evolution in its advertising journey and set the tone of inspiration through the ‘Tayyari Jeet Ki’ ad, recently found the brand’s claims and credibility being called into question. Storyboard18 got in touch with brand experts who discussed the controversy and suggested course correction measures.

Beyond Rainbow: Navigating brands’ inclusive engagement with Pride

Since news media has the most potent influence on public opinion, broadcasters while reporting on any member of the LGBTQIA+ community have been requested to use inclusive and gender-neutral language, respect the individuals preferred pronouns and names. (Representative image by Mercedes Mehling via Unsplash)

The Pride Month dilemma presents questions whether brands are rainbowwashing for clout and profit or if they are genuine allies and amplifying queer narratives beyond June.

Yes Bank unveils refreshed brand identity

The tick has been transformed into a soaring bird, which represents the bank’s current position of ‘soaring’. Moreover, the smoothened out corners and fluid shapes have replaced the angular edges of the older identity, along with a more emphatic typography. (Still from an ad)

The familiar blue and red colours that have been associated with the Yes Bank logo have got a makeover as well; the red and blue have an electric tone, representing high energy and innovation that the Yes Bank of today stands for.