Tag: Advertising

Vocal for local: Tips for brands on local targeting

Kantar said that three local brands stood in 2022 ranking and improved their rankings by at least 30 places. (Representative Image: Priscilla Du Preez via Unsplash)

Local targeting can play an effective role to bridge the gap between brand owners and local consumers. It can also play an important role for people making purchases within their reach. This can benefit the brands.

Brands able to rationalise expenditure through focused spending this IPL: R Venkatasubramanian of Havas Media India

R Venkatasubramanian says, "Despite this being JioCinema’s first season with IPL, brands have expressed substantial confidence in the platform. The number of advertisers has increased compared to the past season. Further, the platform has been offered free to subscribers, which opened a big opportunity for brands to try advertising in cricket and on a digital platform."

JioCinema has encouraged smaller brands with limited spends to advertise in IPL on digital, according to the president – investments at Havas Media India.

Shantanu Deshpande: Public memory is fickle. Public love is permanent

The founder highlights a common mistake made by managers, including Deshpande himself, which involves imposing their value system on Gen Z employees.

Shantanu Deshpande, founder and CEO of Bombay Shaving Company, digs deep into BSC and Bombae’s marketing strategies and how the company’s services arm is scaling at warp speed. He also addresses the need for more founders to put themselves out there and tell their stories.

Panelists at Goafest discuss gender bias in advertising and media representation

The one daily soap which shook everybody was Jassi Jaisi Koi Nahi. The character, Jassi is an ugly duckling who is working in a fashion house and she became a character everybody could relate to. Unfortunately, not many such characters have surfaced on television screens. (From left to right: Tarun Katial, Anand Narasimhan, Megha Tata, Anupriya Acharya and Kailashnath Adhikari)

Panelists discuss Indian women empowerment ad; data shows need for significant change.

What’s Goa’s advertising scene like?

Post the pandemic, the average traveller in Goa has changed, she said. “For the longest time, Goans thought the foreigners had the purchasing power, which is true to some extent. However, that has changed in the last couple of years. A lot of Indian travellers are big spenders. Today, the specialty restaurants of Goa cater to the Indian traveller because they are all for experimentation,” Gunjan Bakshi added.(Representative Image: Mayur Deshpande via Unsplash)

India’s smallest state Goa hosts the biggest advertising festival in the country, the Goafest. However, when it comes to its own advertising industry, things are a bit different.

7 in 10 brands cannot remember the last time a brand did anything that excited them: Wunderman Thompson

Digital media comprised 51 percent of total ad spends, up from 31 percent pre-pandemic, and contributed the highest share of advertising in India. (Representative Image: Alexander Shatov via Unsplash)

Wunderman Thompson’s latest research ‘The Age of Re-Enchantment’ finds 65% of consumers want brands to wow them, outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world.

Snap’s Ajit Mohan: Now that we have the scale, it is time to build a business around it

In his first television interview since switching to Snap from Meta, parent of FaceBook, four months ago, Ajit Mohan, president of APAC at Snap, shared the company’s aggressive growth plan and vision for India.

As Snap Inc., the parent of visual messaging app Snaptchat, hit a milestone of 200 million monthly users in India, Ajit Mohan, president of the company’s Asia-Pacific unit, shared its vision for India, focus on monetisation and building ad revenue, plans for aggressive hiring across roles including a new leader for India.