Tag: Biz Moves

Havas Media bags inDrive’s integrated media mandate

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Havas Media will drive the brand’s offline (OOH, radio, print, TV) and online media strategies, and enhance public awareness and visibility.

Biz Moves: Wavemaker, AdGlobal 360 and Sociowash

GroupM’s media agency Wavemaker India has retained the mandate of Pernod Ricard post a competitive multi-agency pitch. The agency will look into overseeing all services throughout the marketing funnel. (Representative image: Noah Silliman via Unsplash)

Keep up with all the key business wins and the account movements.

Mars Petcare assigns 22feet Tribal Worldwide for its digital duties

Covering an expansive area of 26,000 square kilometres across India’s top cities, this innovative solution was developed using proprietary geo-spatial technology and is the country’s first ever initiative of its kind, offering unparalleled targeting capabilities exclusively designed for TV advertisers. (Representative Image: engin akyurt via Unsplash)

DDB Mudra Group’s 22feet Tribal Worldwide will handle social media, website development, campaign ideation, content creation and curation and SEO strategies for their brands Pedigree, Whiskas and Sheba.

Pernod Ricard India retains Wavemaker India to handle its media duties

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.

Storyboard18 Exclusive: Wavemaker India wins Reckitt Benckiser’s Rs 1600 Cr media business

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

On May 8, 2023, Storyboard18 was the first to report that Reckitt was on pitch. Agencies from IPG Mediabrands, GroupM, and Dentsu participated in the pitch. Dentsu is the incumbent agency.

Biz Moves: The Minimalist, mSix&Partners, Garage Group, Social Panga and Scrollin Media win accounts

Creative solutions company The Minimalist has won the digital creative media mandate for Schwarzkopf’s consumer business line. The agency will build and execute social media channel strategy, management of the brand’s social media platforms and create inventive moment marketing solutions for Schwarzkopf At Home brand. (Representative Image: Ralfs Blumbergs via Unsplash)

Keep up with all the key business wins and the account movements.

Starcom wins digital mandate of mulitple P&G India brands; account size estimated to be Rs 100 cr

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

The mandate includes digital planning, buying, and activation, for all of Procter & Gamble’s digital-first brands. It also includes search responsibilities for well-known brands including Head & Shoulders, Ariel, Tide, Oral B, and Vicks.

Biz Moves: Havas Media Group Verve Media, Art-E Mediatech and ODN bag new businesses

Biryani brand Paradise Biryani has appointed Havas Group India's Havas Media Group as its media agency-on-record (AOR). The responsibilities include looking into the brand’s media strategy across all offline and digital media channels.(Representative Image: Joe Neric via Unsplash)

Keep up with all the key business wins and the account movements.