Tag: Biz Moves

Havas Worldwide India wins Mamaearth’s creative mandate

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The scope of the mandate will include creating cornerstone campaigns for the brand, including ATL, BTL, and digital.

Biz Moves: Saatchi & Saatchi Propagate, Rediffusion and Sociowash

Saatchi & Saatchi Propagate has won the digital mandate of Enamor where they will be responsible for managing Enamor's digital brand solutions and generating buzz around their new product launches. (Representative Image: Jeff Cooper via Unsplash)

Keep up with all the key business wins and the account movements.

Berger Paints assigns its media duties to dentsu X

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Berger Paints currently has media spends of around 200 crores. The account was won following a multi-agency pitch and will be serviced from the agency’s Kolkata office.

Publicis Groupe’s BBH wins UniScholars creative mandate

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

As part of the integrated mandate, BBH will partner with the UniScholars team to develop a strong identity and brand salience among the target audience.

Storyboard18 Exclusive: McCann Worldgroup India wins Air India’s massive business; agency will handle creative and rebranding

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Prasoon Joshi-led McCann Worldgroup won Air India’s creative business after a multi-agency pitch process that took several months.

Wavemaker bags the media mandate of KRBL

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Wavemaker’s Delhi branch will handle the mandate of the brand.

22feet Tribal Worldwide bags the digital mandate of Lumina CloudInfra

The German engineering major sees decarbonisation as a major theme globally. In India, it sees more opportunities in the digitisation of small and medium enterprises. (Representative Image: NordWood Themes via Unsplash)

As per the mandate, the agency will look into supporting the data center platform’s digital presence.