MG Motor India appoints Tilt Brand Solutions as its creative partner for MG Comet EV

Tilt Brand Solutions also won the mandate of manufacturing and hospitality company Kohler India. The agency has been entrusted with conceiving, creating and executing an always-on brand and communication programme for the company’s entire portfolio. (Still from an ad)

Tilt Brand Solutions’ mandate will include conceiving, creating and executing a through-the-line brand and advertising programme for MG Comet EV.

Biz Moves: Havas and Tonic bag big business

Puma India has roped in Havas Media Group India as the media agency on record (AOR). Here, the agency will oversee the entire offline and online media service suite including digital, television, print, radio, out-of-home (OOH) and cinema mediums for Puma. (Representative Image: Louis Hansel via Unsplash)

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Havas Media Group wins sportswear major Puma’s media business

The German-headquartered sports brand seeks to further solidify its prominence across media platforms via strategic media engagements. (Still from an ad)

Puma India has roped in Havas Media Group India as the Media agency on record (AOR). The agency will oversee the entire offline and online media service suite.

Biz Moves: Starcom India, Tilt Brand Solutions and DViO Digital

Publicis Groupe India’s Starcom India won the account of More Retail, where the responsibility will include coming up with a brand marketing strategy, designing a roadmap, and bringing in valuable, enriching media-led brand experiences and deep insights on the business. (Representative Image: Gene Devine via Unsplash)

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Biz Moves: Almond Branding, Crayons Advertising and Sociapa

Kerala Co-operative Milk Marketing Federation (KCMMF), commonly known as Milma, has partnered with Almond Branding, a design agency, to revamp its branding and packaging. (Representative Image: Jeffrey F Lin via Unsplash)

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Biz Moves: Digitas India, Social Panga, Sociowash and Sociomark

The scope of work includes services such as content planning, digital marketing strategy, social media management, search engine optimisation (SEO) and online reputation management (ORM), along with the agency offering its paid media services.. (Representative Image: Tom Briskey via Unsplash)

Keep up with all the key business wins and the account movements.

Colorbar Cosmetics awards social media and creative mandate to Sociowash

Sociowash will also be looking after Colorbar Cosmetics media planning and buying strategies, in addition to developing creative posts and digital videos. (Representative Image: Mike Newbry via Unsplash)

Sociowash’s mandate will be to look after end-to-end social media services to help the brand create higher recall value and perception.