Biz Moves – Page 14 – storyboard18

Biz Moves: Mindshare’s mega win; Social Panga and Verve Media also bag new business

The agency will also be managing Siyaram’s owned media platforms like the brand’s website and social media platforms, in addition to providing search engine optimisation (SEO) services. (Representative Image: eloy carrasco via Unsplash)

Keep up with all the key business wins and the account movements.

Dentsu loses Maruti Suzuki Rs1200 crore media account to Mindshare

Maruti Suzuki has been losing its market share in the small cars segment, which for decades it dominated. (Representative Image: Adrian Balasoiu via Unsplash)

Mindshare won the Maruti Suzuki media business after many months-long multi-agency pitch.

Biz Moves: Wieden+Kennedy, Kinnect and iCubesWire

Pidilite’s entry into the paints segment comes amid strong channel demand and subsequent range completion exercise. (Representative Image: Markus Spiske via Unsplash)

Keep up with all the key business wins and the account movements.

Wieden & Kennedy India to handle Jio True 5G’s marketing duties

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

Wieden & Kennedy India will be designing and executing brand marketing communications for Jio True 5G.

Biz Moves: Mindshare, L&K Saatchi & Saatchi and BeanstalkAsia

Walmart-owned digital payment firm PhonePe has onboarded WPP’s Mindshare India to handle its media duties as per company sources. (Representative Image: Museums Victoria via Unsplash)

Keep up with all the key business wins and the account movements.

Maruti Suzuki India initiates media pitch; GroupM and Dentsu in the running

Maruti Suzuki India is expected to raise its marketing spend by about 25 percent next financial year, which will take its spends to nearly Rs 1,000 crore in FY24. (Representative Image: Pablo García Saldana via Unsplash)

Maruti Suzuki India’s media account is on pitch. GroupM and Dentsu are in the final round, as per sources.

GroupM-owned Mindshare wins Rs 400 crore PhonePe media account

Recently, PhonePe has raised $100 million as part of an ongoing round, which has now helped it pull $450 million in recent weeks despite the market downturn. This helps the digital payment firm to compete in the market after its recent separation from the parent firm Flipkart. (Representative Image: Piotr Makowski via Unsplash)

The incumbent agency on the PhonePe account is Lodestar UM. The size of the account is estimated to be around Rs 400 crore.

Biz Moves: 82.5 Communications, The Brand Saloon, HyphenBrands and Fruitbowl Digital

Advertising agency 82.5 Communications, which is a part of Ogilvy Group, its Kolkata branch has bagged the integrated communications mandate for Kutchina, a Kolkata-based kitchen solutions brand. The agency will be Kutchina’s partner in its vision to establish a national footprint. (Representative Image: Prapoth Panchuea via Unsplash)

Keep up with all the key business wins and the account movements.

82.5 Communications bags Kutchina’s integrated communications mandate

The business will be handled by the agency's Gurugram office. (Representative Image: Mauro Gigli via Unsplash)

The responsibilities of 82.5 Communications will not just include strategic planning and creative execution, but innovative consumer engagement ideas and digital capabilities as well.

Biz Moves: OMG Media Group, Publicis Business, Dentsu Creative, Sociowash, Kinnect Outreach, L&K Saatchi & Saatchi

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Keep up with all the key business wins and the account movements.