brand marketing – Page 10

One97 Communications rolls out #MeraPehlaPaytm campaign

he participant with the best entry will be awarded an iPhone 15 Pro Max. In addition, the nine runner-up winners will receive Paytm Insider Vouchers worth ₹10,000 each and will be featured on Paytm's social media channels until the campaign concludes on May 31, 2024.

As part of the #MeraPehlaPaytm campaign, a panel of judges will select 10 winners based on the creativity, originality, and pertinence of their submissions.

Narayana Health in association with Jio unveils medical docu-series ‘InsideER’

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Viewers will witness the efforts of clinicians, the struggles of families, and the efforts of clinical teams fighting to save lives. All ten episodes features patients and their families, giving a personal perspective on these stories, stated the company in the release.

Nilkamal Sleep ropes in Bollywood actor Ranbir Kapoor as its brand ambassador

This association marks the commencement of a journey, where the brand has teamed up with the actor to revolutionise the mattress industry and bring forth the brand philosophy of "Thoughtfully Designed for You”, stated the company in the release.

The association with Kapoor would play a pivotal role in elevating Nilkamal Sleep’s as a thoughtfully designed sleep solution for the customers, particularly among the new-age audience, stated the company in the release.

Tata Motors registered total sales of 2,65,090 units in Q4 FY24

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “Passenger vehicle sales in India are projected to set a record in FY24 with over 4.2 million units sold supported by strong growth in SUV sales (SUVs expected to surpass 50 percent of overall sales in FY24 vs 43 percent in FY23) and rising popularity of emission-friendly powertrains."

Tata Motors Limited sales in the domestic and international market for Q4 FY 2023-24 stood at 2,65,090 vehicles, compared to 2,51,822 units during Q4 FY 2022-23.

Honda Cars India registers domestic sales of 7,071 units in March 2024

The company’s domestic sales stood at 91,418 units and export at 22,722 units during FY 22-23. (Image source: Unsplash)

During the fiscal year 2023-24, HCIL cumulatively sold 1,24,173 units including domestic and exports in comparison to 1,14,140 units recorded in FY 22-23.

Kamats Restaurants initiates legal proceedings against Dapoli for unauthorized use of brand name

Kamats Restaurants promptly issued a legal notice to the unauthorized establishment and pursued the matter through legal channels. Consequently, the court ordered the immediate removal of the counterfeit establishment.

Upon thorough investigation, including examination of photographic evidence, it was evident that a restaurant operating under the Kamats name in Dapoli was not affiliated with the genuine Kamats Restaurants chain.

Purpose: The cornerstone of timeless brands

Patagonia, the outdoor recreation clothing brand, is committed to “saving our home planet”. They see their reason grow more relevant as the climate crisis deepens. They donate time, services and at least 1 percent of sales to help hundreds of grassroots organizations remain vigilant, appreciate and protect natural life and resources that face the threat of extinction, writes Infosys' Sumit Virmani. (Representative Image: Unsplash)

In an exclusive column for Storyboard18, Sumit Virmani, global CMO of Infosys, writes, the moment a brand is born, the pressure for it to stay relevant is also born. Timeless brands never stop changing with changing times, and yet remain unchangingly recognizable and comfortingly familiar at the same time.

Tata Technologies and BMW Group form a joint venture

In automotive software, the focus will be on automated driving, infotainment, and digital services.

The joint venture with Tata Technologies will aid BMW Group in engineering premium products, delivering digital experiences for its customers and propelling its digital transformation journey, the company said.