Tag: brand marketing

Pepperfry rolls out its latest April Fools’ day campaign

Imagine a world where your furniture could predict and warn you of impending toe collisions, highlighted the company in a press release.

While there may not be a ground-breaking AI solution to prevent toe-stubbing, Pepperfry’s April Fools’ Day campaign video promises a hilarious look at this common household struggle, stated the company in the press release.

Kalyan Jewellers rolls out a new campaign on Gudi Padwa featuring brand ambassador Pooja Sawant

The digital campaign features Kalyan Jewellers’ regional brand ambassador Pooja Sawant in a distinctive avatar, portraying the role of a young mother, who embraces parenthood through child adoption. The storyline aims to encourage audiences to embrace new beginnings with an open-minded attitude, highlighted the company in the release. (Still from the ad)

The digital film offers a progressive narrative towards redefining family structures and celebrating the diverse paths to parenthood, stated the company in the release.

Saregama launches Padhanisa, an AI-based music learning app

"Padhanisa, an AI based music learning app that aims to make Indian vocal learning simple, easy and accessible to everyone across the globe," Indian music label Saregama said.

Saregama’s AI based app’s features include individualized class structure, where every session is tailored to address the specific needs and goals of each learner.

Be no fool: Securing your ad budget against made-for-advertisers (MFA) websites

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

The primary concern among advertisers revolves around brand safety, as MFA sites often feature or aggregate content without regard to its quality or relevance, potentially placing ads next to undesirable content.

EaseMyTrip acquires ETrav Tech Limited

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The primary objective of this strategic investment is to acquire a minority interest and strengthen EaseMyTrip’s B2B segment offerings, catering to the diverse requirements of its corporate clients.