Tag: brand marketing

Streaming is changing the way we consume, make and sell content: Banijay Asia’s Deepak Dhar

Deepak Dhar, founder and group chief executive officer of Banijay Asia and Endemol Shine India, "There are very few companies that deliver unscripted, scripted, linear TV and streaming content. Everybody’s taking a position of either being in the TV or in the streaming world. But we have not taken that position because we see tremendous growth in bringing the discipline of TV to the premium nature of cinematic storytelling. We are in the thick of growth."

Banijay Asia’s chief Deepak Dhar on finite storytelling, streaming boom in India and rise of regional content.

Google to launch enhanced fact-check ahead of 2024 elections: Google’s Kate Beddoe

As per Kate Beddoe, director of news partnerships for Google APAC, "Google's legacy underscores its commitment to responsible innovation, ensuring that emerging possibilities align not only with feasibility but also adhere to sound principles of governance and AI utilization."

Kate Beddoe, director of news partnerships for Google APAC, on combating misinformation, impact of AI and consumption trends.

Ikea India showcases anamorphic billboard to display how Its products can adapt to changing needs

Currently, 72 percent of customer orders in existing markets are fulfilled via Electrical Vehicles. With this expansion, IKEA aims to build further capacities in its supply chain, making it more sustainable.(Representative Image: Zheka Kapusta via Unsplash)

The campaign revolves around three concepts: furniture that makes space for you, furniture that moves with you, and furniture that grows with you.

Colgate reaches nine out of ten Indian households

Colgate-Palmolive is a leader in toothbrush sales and is focusing on water conservation, water-led programmes and speeding up action on climate change. (Image source: CNBC-TV18)

Colgate-Palmolive has employed hundreds of scientists that make sure that their products use cutting-edge science.

YouTube announces a long-term vision for medical misinformation policies

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

The streaming platform will streamline dozens of existing medical misinformation guidelines to fall under three categories – prevention, treatment, and denial.

How Duolingo is building a subculture through marketing

The linguistic parade continued with submissions surfacing exciting phrases like Precipitevolissimevolmente (meaning "Extremely Fast" in Italian), Sayonara (translating to "Goodbye" in Japanese), Khalis (representing "Genuine" in Arabic). Gujaratis chimed in with 'Dobi' (referring to "stupid"), Bengalis added a sprinkle of sweetness with 'Mishti' (describing "sweet"), and Telugus contributed 'bokulu' (meaning "utensils"). (Representative Image: Surendran MP via Unsplash)

From Korean to English, Valyrian to Klingon, Duolingo has been scripting the right story for its users through its product and communication strategies.

Gaming major Krafton looking for deep-tech Indian firms for localised content

Sean Hyunil Sohn, CEO, Krafton India, says, "KRAFTON is committed to fostering growth within the Indian gaming and tech ecosystem. We have already invested approximately $140 million in 11 Indian-startups over the last two years, and we believe it to be the right time to evaluate, and announce our commitment of investing an additional $150 million in the Indian startup ecosystem over the next 2-3 years."

“We believe in the power of Indian content and the potential of Indian IPs” says Krafton India’s CEO Sean Hyunil Sohn.

X disables promoted accounts ad business

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

Elon Musk, who acquired Twitter in October 2022, announced the platform’s rebranding on July 23rd, 2023.

ChatGPT creator OpenAI releases new AI solutions for content moderation

While ML, Python and SQL continue to dominate current skills requirements in AI; GitHub, PyTorch and Databricks are also beginning to emerge as important skills. (Representative image by Andrea De Santis via Unsplash)

GPT-4 will able to interpret rules and nuances in long content policy documentation and adapt instantly to policy updates, resulting in more consistent labeling.

Income from Twitter’s ad revenue sharing: 18% GST for content creators earning over Rs 20 lakh annually

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

X (formerly Twitter) has started advertisement revenue sharing for its X Premium subscribers or verified organisations. The account needs to have 15 million organic impressions on the posts in the last three months and have at least 500 followers to be able to be part of this revenue sharing programme.