brand marketing – Page 179

Explained: Tom Cruise’s brand playbook

With well-known brands finding themselves a part of Tom Cruise’s films and promotions, his estimated earnings touched $100 million in 2022. (Image source: Frankie Fouganthin via Wikimedia Commons 4.0)

The action-movie star has endorsed various brands, including an association with Ray-Ban since 1983.

Sideways bags creative mandate for Pidilite’s Haisha Paints

Pidilite’s entry into the paints segment comes amid strong channel demand and subsequent range completion exercise. (Representative Image: Markus Spiske via Unsplash)

Pidilite Industries Ltd (PIL) has recently made a foray in the paints segment with the launch of Haisha Paints in select geographies of the country.

My role is to ensure leadership teams are sober about how they approach technology, says WPP Chief AI Officer

Daniel Hulme, chief AI officer, WPP. (Image sourced via Forbes Espana)

Daniel Hulme, global chief AI officer for WPP says his role entails helping boards and clients strategize to ensure that they are using these technologies to add value to their business.

India transforming from trend-jacker to torchbearer in consumer tech and adtech space, says expert

Abhay Singhal underlined that AI isn't merely a tool to improve efficiency; rather, it serves as a catalyst for reimagining established paradigms. (Representative Image: Fab Lentz via Unsplash)

Abhay Singhal, one of the Co-founders of InMobi, holds the perspective that India is making a significant shift from being a follower of trends to becoming a leader in the realms of consumer technology and advertising technology.

Leaders’ Table: Catalyzing positive transformation through purpose-infused leadership

As leaders, we're bestowed with an exceptional occasion to stimulate change, propel innovation, and engender a legacy that transcends monetary success.

Purposeful leadership nurtures a culture of authenticity and openness. Alignment of actions with goals nurtures trust among stakeholders—be it customers, staff, or investors, writes Devendra Chawla.

Tax On X: Income From Ad Revenue Sharing Liable To GST, Here’s What Experts Said

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

Many social media users have in the recent past posted tweets about receiving revenue share from X.

LS Digital merges with Social Panga

The addition of Social Panga will enable LS Digital to achieve its goal in providing a complete bouquet of services needed for digital marketing transformation under one roof. (Representative Image: Vardan Papikyan via Unsplash)

Social Panga will help LS Digital bolster its digital creative and communication practice.

Wavemaker India releases Customer Data Platform guide for marketers

Wavemaker has built and implemented CDP platforms for some of the consumer and financial brands in India like Colgate, Mondelez and Niva Bupa Health Insurance. (Representative Image: Luke Chesser via Unsplash)

The report covers topics such as transforming CDP (customer data platform) and audience data into actionable insights, as well as providing an overview of the cost structure, timelines, and roadmap associated with implementing a CDP.

Virat Kohli is Asia’s highest paid Instagram celebrity

The fraudsters have also altered an interview clip of Kohli, replacing his real voice with a synthetic one to make it seem like he is promoting an online game of dubious value.

According to the data presented by hopperhq, Kohli earns $ 1,384,000 for one Instagram post. This makes Kohli, who is also the most followed Asian on Instagram, the highest earning Asian on the list and 14th overall, just behind American actress, dancer and singer Jennifer Lopez.

Mankind Pharma creates AI marketing campaign featuring Anushka Sharma for Prega News

With the help of artificial intelligence, Prega News created the face and voice of Anushka Sharma and made multiple versions of the video and sent it to lakhs of chemists through WhatsApp.

Leveraging the power of AI, Mankind Pharma endeavors to create a personalized connection with lakhs of pharma outlets across the country.